Product Marketing Specialist at Findex

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Value Proposition Development, Market Positioning, Content Development, Sales Enablement, Demand Generation, AI Tool Fluency, Performance Tracking, Integrated Marketing, Audience Definition, Commercial Strategy

Industry

Financial Services

Description

The Opportunity We're looking for a Product Marketing Specialist to join Findex's national Marketing team on a full-time, 12-month maximum-term contract, open to candidates located anywhere across Australia. This is a specialist role sitting at the intersection of brand, product and commercial strategy, where you will contribute to the end-to-end marketing motion for Findex's highest-priority product plays, from upstream positioning through to in-market activation. If you are a product marketer who thrives on turning product capability into compelling stories and want to sharpen your craft inside a major national firm, this is the role for you. Your role, your contribution! * Support the product marketing strategy for Findex's prioritised product plays, contributing to audience definition, positioning, channel selection, content development and measurement from prioritisation through to activation * Help develop the value proposition, market positioning and client-facing narrative for prioritised products, translating product capability into stories that reinforce Findex's brand identity * Integrate your work into the firm's broader marketing plan across lifecycle, content, search, social, paid, events and communications, contributing to one unified engine, not a separate motion * Plan, build and ship go-to-market campaigns that drive demand, and produce content, asset narratives and sales enablement materials for high-value product campaigns * Arm Findex's distribution network with content packs, partner enablement kits and sector decks that convert demand into pipeline * Track and report product-line marketing performance against revenue, pipeline, adoption and cross-sell metrics, using data to sharpen positioning and support investment decisions The benefits of joining us! * Flexible and hybrid working arrangements, work from where you do your best thinking * Operate at the strategic centre of a major national firm, with meaningful influence over brand positioning and commercial outcomes * Access to Findex's national network of marketing, Go to Market, sales and product professionals * A genuinely AI-augmented operating environment, build and evolve your own toolset as part of the role * Inclusive, collaborative team culture with a high-trust, high-autonomy approach to contributors at every level * Meaningful community impact through the Findex Community Fund What you will bring to the role: * Solid experience in product marketing, integrated marketing or Go to Market, with a demonstrable track record contributing to product launches and ongoing campaigns, experience in financial services or accounting is preferred * Demonstrated ability to integrate product marketing into a broader marketing function, campaigns, content, lifecycle, search, communications and events, rather than running it as a stand-alone specialism * Some commercial accountability, including exposure to revenue or pipeline goals tied to a product line or portfolio * Hands-on capability to write, produce and ship product campaign content and sales enablement materials directly * Fluency with AI tools in a commercial product marketing setting, research, content, segmentation and campaign production, including an appetite to build and maintain automations * Tertiary qualification in Marketing, Business, Communications or a related field; experience in financial services, professional services or a regulated industry is favourable If this role sounds like a good fit - Apply now! Our Impact: Why Findex? At Findex, we help clients manage, grow, and protect their financial future with confidence. Since 1987, we’ve become a leading Australasian provider of integrated accounting, advisory, and wealth solutions, delivered through our “Wealth Accountant” and Family Office models. With 2,500 professionals across over 100 offices, we combine local expertise with global reach and remain committed to supporting clients and communities in creating long-term financial security. For the Community The Findex Community Fund (FCF) is dedicated to giving back to the communities we serve. Since 2018, we have donated over $4.3 million to more than 800 charities across Australia and New Zealand. Collectively, our team has dedicated over 9,000 volunteer hours, making a tangible impact in their communities through personal engagement. For You At Findex, we focus on developing our people first. With structured training and development opportunities, we allow our people to grow their career in a way that sets them up for success. We actively support our people by giving them extra support to external studies that is relevant to their role. For our Customers Together, Findex champion the success of over 75,000 Australasian businesses, helping them grow with expert advice, fresh thinking, and top-tier professional services. Here, you’re empowered to work in a way that brings out your best, supporting your growth, your team, and the clients who trust us to make a real difference. For Diversity & Inclusion Findex is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees and encourage applications from candidates with a variety of strengths, backgrounds and experiences.

Responsibilities

Develop and execute end-to-end product marketing strategies, including positioning, value propositions, and go-to-market campaigns for high-priority product plays. Create sales enablement materials and track performance metrics to drive revenue and pipeline growth.