Product Marketing Specialist at Floowi

, , United States -

Full Time

Start Date

Immediate

Expiry Date

19 Jun, 26

Salary

0.0

Posted On

21 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Content Strategy, Messaging, Product Positioning, Sales Enablement, B2B SaaS, Fintech, Thought Leadership, Webinar Development, Landing Page Optimization, Conversion Copywriting, Data Analysis, Cross-functional Collaboration, HubSpot, Google Drive, Pipeline Growth

Industry

Marketing Services

Description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client: The client is a technology company operating in the wealth management and financial services space, providing software solutions focused on risk analysis, compliance, and portfolio insights. Their platform supports financial professionals and institutions by helping them make data-driven decisions, meet regulatory requirements, and optimize investment strategies. They serve a range of organizations including advisory firms, financial institutions, and compliance teams through a B2B SaaS model. ✍ Short Description: The Product Marketing Specialist focuses on leading product marketing, content strategy, and messaging for a B2B SaaS platform in the wealth management and compliance space. The position is responsible for developing product positioning, creating sales enablement materials, and producing high-impact content such as whitepapers, webinars, and landing pages. It involves translating complex technical and regulatory concepts into clear, compelling messaging tailored to multiple buyer personas. The role also collaborates cross-functionally with sales, product, and marketing teams to drive pipeline growth and improve conversion across channels. 🌎 Location: 100% Remote (LATAM only) 🗣 Language Requirements: Advanced English (C1+) ⏰ Schedule: Full-time, aligned with EST 😀 Start Date: ASAP 💰 Compensation & Benefits: Competitive salary in USD Remote-first flexibility. Work from anywhere. A monthly flexible benefits budget, in addition to your salary. PTO and paid U.S. holidays 💼 Responsibilities: Develop and maintain product positioning, messaging frameworks, and value propositions across multiple buyer personas and market segments Build and manage a comprehensive sales enablement library, including battlecards, case studies, ROI tools, and sales scripts to support complex B2B sales cycles Create high-quality thought leadership content such as ebooks, whitepapers, and industry reports based on research, data analysis, and stakeholder interviews Plan and develop educational webinar content, including topics, scripts, presentation materials, and follow-up assets to drive lead generation Write and optimize conversion-focused landing pages, campaign messaging, and persona-specific content aligned with marketing and sales objectives Track content and campaign performance metrics, using insights to refine messaging strategies and improve pipeline impact 💡 Qualifications: Proven experience in product marketing, positioning, and go-to-market strategy within B2B SaaS or fintech environments Strong background in sales enablement, including creation of materials that support multi-persona, long-cycle B2B sales processes Expertise in conversion copywriting using established frameworks (e.g., AIDA, PAS, StoryBrand) and adapting messaging for financial audiences Experience producing long-form content (5,000–10,000 words) supported by research, data synthesis, and industry insights Knowledge of wealth management, financial advisory, compliance, and regulatory environments, including familiarity with industry terminology and concepts Ability to manage multiple content and marketing projects simultaneously, coordinating across cross-functional teams Experience using tools such as HubSpot and Google Drive for content organization and sales enablement Strong analytical skills with experience tracking performance metrics such as MQLs, downloads, and pipeline influence 📩 If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.

Responsibilities

The specialist will develop and maintain product positioning, messaging frameworks, and value propositions, while also building a comprehensive sales enablement library including battlecards and case studies. Responsibilities also include creating high-quality thought leadership content like whitepapers and planning educational webinars to drive lead generation.