Product Marketing Specialist

at  Interac Corp

Product Marketing, Specialist
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical virtuosos, and high-performance application developers? We want to hear from you.
Reporting to the Head of Product and Partner Marketing, the Product Marketing Specialist works within Product Marketing team and across the broader Interac organization, with a specific mandate to support the go-to-market planning and execution of activities to drive growth for the Konek and Interac Direct products. This role will work in close collaboration with the Product Marketing Lead to plan, execute, and measure the success of programs to meet our product goals

• Go-to-Market Planning: In collaboration with the Product Marketing Lead, support the development of a go-to-market strategy focused on target B2B and B2C audiences with high impact programs that drive Konek and Interac Direct’s growth.
• Lifecycle Communications and Campaign Execution: Own the end-to-end development of marketing materials, from brief to execution, for both digital and integrated marketing programs across the customer lifecycle.
• Cross-Functional Program Management and Participation: Lead project management of marketing programs in partnership with Canada’s leading banks and act as the marketing representative in agile squads.
• Customer Research: Collaborate with market intelligence teams to conduct customer research to capture insights needed to refine product positioning and marketing strategies.
• Competitive Intelligence: Perform quarterly competitive intelligence to monitor the market and adjust strategies accordingly. Use insights to refine positioning and identify differentiation opportunities.
• Reporting: Own the development and management for marketing dashboards to report on program performance.
• Sales Enablement: Create and maintain sales enablement materials that equip the sales team to effectively communicate program benefits. Regularly update resources to reflect new features and market changes.
• Budget and Invoicing: Oversee the budget and invoicing for areas of accountability, ensuring cost-effective initiatives.