Product Marketing Specialist

at  Lenovo

GENERAL INFORMATION

Req #
WD00078009
Career area:
Marketing
Country/Region:
Canada
State:
Ontario
City:
Markham
Date:
Wednesday, February 5, 2025
Working time:
Full-time

Additional Locations:

• Canada - Ontario - Markham

POSITION REQUIREMENTS

5+ years of B2B product marketing experience in the technology sector, including at least two years in services or managing the marketing and positioning of AI solutions
Experience launching and managing offerings through the lifecycle
Track record of engaging global audiences and matrix teams
Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations
Outstanding writing, content development and editing skills with the ability to communicate simply and authentically
Professional presentation and stakeholder management capabilities
Degree level qualification in marketing, journalism or equivalent

Additional Locations:

• Canada - Ontario - Markham
• Canada
• Canada - Ontario
• Canada - Ontario - Markham

Contribute to development of marketing strategies for the AI services category
Partner with offering leads to position new and existing AI solutions, services, and capabilities
Develop and evolve compelling narratives and value propositions
Global introduction and rollout of offerings (launch and eventual withdrawal)
Partner with product development / management on roadmap execution
Understand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape
Create and maintain sales content, web, assets, materials, and other deliverables
Drive and amplify thought leadership to credentialize AI services
Develop revenue-driving programs, campaigns, and marketing activities
Manage agencies and internal resources to deliver on time and on budget