Shape the future with us today!
For over 180 years, Wolters Kluwer has been committed to supporting and simplifying work processes with innovative solutions. Our offices in more than 40 countries serve customers in over 180 countries. In 2023, we recorded annual revenue of €5.6 billion. Our expert solutions combine deep professional knowledge with technology, enabling our customers to tackle their most important challenges. To realize our vision, we rely on more than 21,000 colleagues worldwide.
Wolters Kluwer Tax and Accounting (TAA)
Wolters Kluwer Tax & Accounting Deutschland GmbH, headquartered in Ludwigsburg, offers the product lines ADDISON, SBS Software, and AKTE. The company employs over 600 staff across 10 locations throughout Germany. It also forms a key pillar of the Tax & Accounting division of the globally operating Wolters Kluwer Group. In Europe alone, more than 46,000 tax consulting firms and over 1.5 million small and medium-sized enterprises use software solutions from Wolters Kluwer.
About the role
Are you a motivated and detail-oriented Product Marketing Specialist (m/f/d)? Are you passionate about translating product features into compelling messaging and content? We are currently looking for a Product Marketing Specialist (m/f/d) to join Wolters Kluwer in Germany. In the role you will either be based in our office in Ludwigsburg or Munich, and you will be reporting to Marketing Director of Europe North. You will join a dynamic and engaged marketing team working across borders. Intrigued? Explore the details below to learn more about this exciting opportunity.
Responsibilities
You will support the planning and execution of product launches, campaigns, and content that help promote our product offering. You will work closely with Product Management, Sales, and the broader Marketing team to ensure successful execution of our go-to-market activities.

Your key responsibilities will be:

• Assist in planning and coordinating product launches, ensuring timelines and deliverables are met
• Create sales enablement tools (e.g., presentations, product one-pagers, demo content) in collaboration with product management
• Help draft and coordinate product-related content (web pages, case studies, video scripts) with content specialists and designers
• Work with cross-functional teams to gather information, update messaging, and ensure assets are up to date
• Coordinate with Growth Marketing on product campaign execution across multiple channels, focusing on upsell and cross-sell campaigns.
• Assist in producing onboarding materials, tutorials, and in-product communications in collaboration with Customer Success

About you
We are looking for a motivated Product Marketing Specialist (m/f/d) who shares our values and wants to grow within our team. The successful candidate is organized, collaborative, and eager to learn the ins and outs of product marketing.

We think you have the following:

• At least 3 years of experience in marketing, communications, or a related role
• Interest in understanding products, markets, and customer needs, with the ability to translate technical features into customer benefits
• Good project management skills, with the ability to manage multiple tasks and meet deadlines
• Proven track record from writing content for digital channels such as web, email and social media
• A collaborative mindset and the ability to work well with internal stakeholders across departments
• Excellent written and verbal communication skills in German and proficient skills in English

Benefits

• Work-life balance: 30 days’ holiday, hybrid working possibilities and flexible working hours
• Work flexibly abroad: Up to 20 days within twelve months working from abroad
• Plan your future with us: Attractive salary and motivating bonuses We offer you a company pension scheme with personal advice
• Comprehensive further development: Whether as part of structured onboarding, learning on the job, international career options or through external further training measures, e.g. with LinkedIn Learning and PluralSight access
• Our contribution to sustainability: not only with the sales fleet but also by promoting the JobRad
• Health & wellbeing: In addition to fitness programmes, we offer resilience training and personal counselling in all situations through our external cooperation partners
• Social commitment: We promote your voluntary work with the Volunteer Day
• We are successful as a team: be part of our employee events and take part in the employee referral programme With us, you have short decision-making paths, flat hierarchies and room to realise your own ideas

Here you can realise your ideas, learn, develop and grow. We have a lot to offer. Join us and shape the future together with us.
Simply apply now by clicking on the button above.
We welcome everyone - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.
Your contact person
Michele Kenmogne
Senior Recruiter - IT Talent Acquisition
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Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

• Assist in planning and coordinating product launches, ensuring timelines and deliverables are met
• Create sales enablement tools (e.g., presentations, product one-pagers, demo content) in collaboration with product management
• Help draft and coordinate product-related content (web pages, case studies, video scripts) with content specialists and designers
• Work with cross-functional teams to gather information, update messaging, and ensure assets are up to date
• Coordinate with Growth Marketing on product campaign execution across multiple channels, focusing on upsell and cross-sell campaigns.
• Assist in producing onboarding materials, tutorials, and in-product communications in collaboration with Customer Succes