ABOUT NAKISA

Nakisa stands as a global leader in enterprise business solutions, specializing in Human Resources, Financial Management, and Real Estate. We are dedicated to delivering innovative, forward-thinking, and robust software solutions that propel business strategies forward. Trusted by numerous Fortune 1000 companies, our top-of-the-line solutions have consistently excelled in the market, underscoring our commitment to providing our clients with unparalleled experience.
Our team represents a rich tapestry of cultural and religious backgrounds, making diversity our greatest asset. Unified by our values of Fairness, Integrity, Service, and Humility, we foster an environment where unity and teamwork are our core strengths. At Nakisa, we continuously strive to ensure that these values guide our actions at every level.
As a company, we are in a phase of dynamic growth and prosperity, offering ample opportunities for those who join us on this journey to develop and thrive alongside us. If you are seeking a workplace where your contributions are valued and where you can actively participate in our pursuit of excellence, Nakisa welcomes you with open arms.
We’re recognized as one of the best Canadian employers, having been named one of Montreal’s top employers, as well as one of Canada’s best employers for recent graduates.
Our people and our culture are the key to our success. If you’re looking for a workplace that embraces a hybrid work model, values your contributions, and encourages active participation in our pursuit of excellence, Nakisa warmly invites you to join us.

ABOUT THE ROLE

Nakisa is looking for a product marketer well-versed in B2B enterprise tech to support go-to-market strategy and execution for our Real Estate, Finance, and Workforce Planning product portfolios. This role will cover a wide scope of product marketing initiatives including competitor marketing analysis, messaging and positioning, sales enablement, product launch planning, go-to-market strategy, events planning and support, and thought leadership development. Your goal is to communicate the company’s unique value to the market.
The ideal candidate will be a self-starter who can hit the ground running to help shape, launch, and market our solutions as we continue to empower Fortune 1000 companies. Do you have an analytical mindset and project management skills to conceive marketing programs, get organizational buy-in, and execute your ideas? If yes, continue reading and apply!

WHAT YOU’LL BE DOING

• Develop and execute GTM strategies to position Nakisa uniquely in the real estate, accounting, and workforce planning spaces, driving sales and marketing success.
• Become the product expert within the Marketing team—you’ll deeply understand our solutions, their value to clients, and how to position them effectively in the market.
• Own core messaging and positioning for Nakisa’s product suites, collaborating closely with Solution Engineering and Product teams.
• Collaborate with the Product team to develop and execute impactful launch plans for key features, maximizing visibility for strategic product investments.
• Act as a subject matter expert on customer personas, buying considerations, competitive landscape, market trends, and product differentiators.
• Create and deliver thought leadership content by working with industry experts to produce videos, presentations, product documents, blogs, and more.
• Manage content creation projects by coordinating with designers, web developers, and other stakeholders to drive pipeline growth and ensure timely delivery of product pages, guides, and marketing assets.
• Manage multiple cross-functional projects across internal and external teams, ensuring alignment and driving key outcomes.
• Analyze content performance, track engagement, and report insights to the executive team, continuously optimizing based on data-driven learnings.
• Identify opportunities to enhance marketing impact, helping expand our reach and deliver greater value to clients.
• Leverage leading marketing tools, including HubSpot, SEMrush, and more, to optimize campaigns and content strategy.