Own the product marketing work plan and day-to-day coordination of product marketing activities for a specific product or group of products.
Create, write, review and project manage the delivery of persuasive collateral materials that drive our sales and marketing efforts, including both the acquisition of new customers and the expansion of existing.
Support new product updates and launches by developing strategic messaging and go-to-market campaigns. Drive the collaborative implementation of this strategy across different teams. Build detailed product launch plans.
Develop creative and strategic concepts that communicate the features and benefits of our products and successfully implement those ideas by working closely with sales and marketing teams.
Develop thought leadership campaigns and content.
Independently conduct market, competitive and analyst research to inform your work. Be one of the most knowledgeable people in the company about what’s happening in the market and with our products.
Facilitate a close and productive relationship between stakeholder groups.
Run and facilitate working groups.
Facilitate feedback loops between customers and product development teams.
Contribute to the wider development of product strategy
Contribute to the smooth functioning and leadership of the product marketing department through ownership of specific cross-team activities.
Represent the company at events and in customer-facing meetings as needed
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