Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

WOOD MACKENZIE VALUES

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action
  Wood Mackenzie is looking for an enthusiastic, tenacious and ambitious Senior Product Marketing Specialist. This role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology.
  It is an exciting time to join WoodMac as Senior Product Marketing Specialist – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our portfolio and delivering business success.
  Partnering with product teams to understand our product strategy, you will focus on delivering product marketing tools and product positioning for a group of products. A core part of this role is creating compelling customer stories driven by customer insight. Aligned with our sales methodologies and priorities, you will deliver sales enablement tools and work with marketing colleagues to define and deliver the marketing strategy for the assigned market portfolio.

ABOUT YOU:

We are looking for someone who is:

• Experienced in business-to-business product marketing
• A strong communicator and excels at storytelling
• Experienced in executing across the lifecycle of products from a product marketing perspective
• Market and customer focused
• Focused on results with strong organisational skills
• A relationship-builder and a great communicator
• Passionate about growing the products and have a genuine interest in developing your skills
• Curious about how data and analytics solve critical business issues

Customer perspective
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Use insights across markets, clients, competitors and prospects to formulate value-driven customer propositions, product use cases and feeding back what resonates.
Target market and buyer persona definition
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In conjunction with product and the wider go-to-market team, use market segmentation to position products for each customer group. Help create buyer persona for go-to-market planning, sales and marketing use.