Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
LOVE WHAT YOU DO …and it’s easy to love cats & dogs!
Join Petline, Canada’s pet insurance leader, as a Product Owner and help shape the future of pet protection within Definity’s innovative ecosystem. This is more than just a product role—it’s a chance to champion the well-being of pets and their families by delivering digital experiences that matter. You’ll work at the intersection of customer empathy, data-driven decision-making, and agile innovation, driving forward a product that truly makes a difference. If you’re passionate about pets, purpose-driven work, and building products that people love, Petline is where your impact begins.

GO AHEAD AND EXPECT A LOT — YOU DESERVE IT, AND WE’VE GOT IT:

• Hybrid work schedule
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
  High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.
  Salary Range: $77,100 - $142,000
  Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

WHAT TO EXPECT FROM THE ROLE?

• Create, prioritize and manage the product backlog to achieve product vision aligned with Petline’s strategic priorities, and in context of target market segments and desired customer experience
• Lead a cross-functional team of Design, Content and Development experts to deliver initiatives and capabilities that drive customer and business goals
• Monitor and optimize throughput, ensuring the team meets delivery commitments while minimizing cycle time
• Foster deep relationships with key business stakeholders (e.g., Underwriting, Distribution, Customer Experience, Marketing, Business Insights) to consistently embed business and customer feedback, data and new thinking into digital experiences
• Contribute to continuous improvement, identify inefficiencies and foster a culture of high performance within the POD

WHAT YOU BRING TO THE ROLE?

• 5+ years experience in product management role within a technology driven business
• 3+ years of insurance or fintech experience preferred.
• Proven experience driving end-to-end omni-channel experiences
• Experience optimizing sites for SEO, SEM and conversion funnels.
• Strong ability to apply business value to digital experiences / technologies
• Seasoned in Agile development and product management practices including writing user stories and acceptance criteria for business objectives
• Extensive experience with experimentation & A/B testing (design to measuring)
• Expert communicator, must be able to ensure buy-in from stakeholders and influence all major decisions and strategy through collaboration
• Experience monitoring and driving KPI’s and long term objectives
• Strong attention to detail, excellent organization skills, an enviable ability to manage multiple responsibilities and are motivated by an innate need to deliver significant contribution to our customers’ success.
• Passionate about delivering products and services that are scalable, high quality and consistent with reusability in mind. Stays current in functional expertise and keep abreast of industry trends and emerging technologies.
• Certified Scrum Product Owner certification
• Bachelor’s degree in a technology or business major