Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.
As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare. If you’re seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let’s create a future of financial empowerment.
Join our team as a Product Owner to lead and enhance our web product portfolio (easyfinancial.com, easyhome.ca), focusing on conversion improvement, customer acquisition growth, and user experience optimization. You’ll act as a subject matter expert, manage project activities, and collaborate with cross-functional teams to deliver impactful digital solutions centered around customer needs.

WHAT EXPERIENCE DO YOU HAVE?

• 3-5 years of professional experience as a product owner/product manager.
• Strong knowledge of product management principles and best practices, with a track record of effective use of Scrum rituals and artifacts.
• High degree of comfort with data and analytics (knowledge of Google Analytics and Hotjar is a plus), and the ability to leverage data to identify gaps in usability, performance, and enhancement opportunities.
• Experience with running experimentation (A/B testing) and creating personalized journeys (experience with Salesforce Marketing Cloud Personalization platform is a bonus).
• A focus on testing and experimentation as a central approach to product development.
• Growth mindset and curious nature with a willingness to disrupt the status quo.
• Highly collaborative and comfortable building and growing relationships across cross-functional teams. You work hard to solve complex problems and continually apply the customer lens to deliver the best end-user experience.
• Effective communicator to market test ideas and influence test-related decisions.
• Experience managing third-party relationships, including vendors and agency-side teams.
• Understanding of the technical aspects of web applications.
• Solid understanding of UI/UX, SEO, and web technologies.
  Note: Internally, this role is referred to as Product Analyst.
  We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.
  Internal Applicants: please apply through the link and provide written endorsement from your current manager.

• Develop and execute a roadmap of features and experience enhancements for the web product portfolio (easyfinancial.com, easyhome.ca) aimed at conversion improvement, customer acquisition growth, and measurable impact on the user experience.
• Act as a subject matter expert representing the web product portfolio as part of the delivery of cross-functional projects and initiatives.
• Represent the voice of the customer and use this knowledge to build and optimize our web platforms as digital products with the customer at their center.
• Interpret customer insights and business needs into technical specifications, effectively gather requirements from cross-functional stakeholders, define scope, write and prioritize stories, manage the backlog, and independently handle project management activities for the portfolio.
• Own and manage personalization and experimentation roadmaps, incrementally improving the user experience and web conversion.
• Own go-to-market updates on the web properties for offers, campaigns, and projects.
• Develop and maintain robust analytics tracking and reporting for ongoing product health monitoring and measurement of new product features and enhancements.
• Work with a cross-functional team including marketing, agency partners, IT, BI, Ops, legal, and front-line teams to map out and implement digital solutions.
• Champion a mobile-first culture and user-centered UI/UX experience.