ABOUT US

Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this.
We recently migrated all of our customers onto our very own proprietary platform - so it’s an exciting time to join us. With the help of our new platform, we’re able to pioneer new products and drive more advanced, creative technologies. The result? Unrivalled experiences for millions of customers worldwide.
Betfred’s Technology department is driven by innovation, and you’ll be at the heart of unlocking our new platform’s potential. So, if you want to help shape the future of betting and gaming, then it’s to time to join us.

BE REWARDED:

• Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
• Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
• Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
• Refer and Earn: Cash-in on our ‘Refer a Friend’ programme – we’re always looking for exceptional individuals like you!
• Peace of Mind: Benefit from a death in service benefit, though we hope you’ll never need it.
• Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.

JOB PURPOSE

As a User Experience Research Lead at Betfred, you will play a critical role in shaping our sportsbook products by leading qualitative and quantitative research initiatives. You will collaborate closely with Product Managers, Designers, Engineers, and other stakeholders to uncover user needs, optimize experiences, and provide data-driven insights. As this is a newly established function, we are looking for a proactive, hands-on research leader who thrives in a high-autonomy environment and can drive research initiatives from the ground up.

JOB DUTIES

• Lead end-to-end design processes for complex projects, from research and ideation to final implementation.
• Partner with Product Managers and stakeholders to contribute to product strategies and roadmaps with a focus on user experience.
• Conduct and analyze user research and usability testing to inform design decisions and validate solutions.
• Explore competitor products and market trends to identify opportunities for innovation and differentiation.
• Create high-quality wireframes, prototypes, and visual designs that elevate user experiences.
• Advocate for the user perspective in cross-functional discussions, ensuring design solutions address customer needs effectively.
• Mentor Junior Designers, providing feedback and fostering skill development within the team.
• Collaborate with developers to ensure design fidelity during implementation and contribute to refining processes for better outcomes.
• Contribute to and evolve Betfred’s design system, driving consistency and efficiency across products.