ABOUT US

Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

WHAT YOU’LL BE DOING:

• Champion a Safety-First culture in all internal and customer-facing activities.
• Lead direct selling efforts with a strategic focus on key customers and high-impact projects across diverse industries.
• Drive product performance by developing tactical plans, supporting pricing strategies, and collaborating with sales to unlock new opportunities.
• Enable the sales team by identifying product gaps, training on value propositions, and ensuring product alignment with customer needs.
• Maximise product utilisation across the customer base through targeted campaigns and solution-based selling.
• Monitor market trends and customer feedback to identify and develop new product opportunities that meet evolving demands.
• Support asset lifecycle management and contribute to fleet strategy to ensure optimal product availability and performance.

WHAT YOU’LL BRING TO THE ROLE:

• Confidently present solutions to customers both in person and over the phone, tailoring your approach to meet diverse industry needs.
• Exceptional verbal communication and presentation skills, with the ability to influence, educate, and deliver impactful training to internal teams and external stakeholders.
• Proven track record in developing profitable, customer-centric solutions that drive sales growth and long-term value.
• Strong commercial acumen and analytical mindset to interpret performance data, uncover trends, and identify opportunities for improvement.
• Relevant qualifications in Sales & Marketing, supported by hands-on experience in sales, product management, or business development.