SUMMARY

Why should you join the BlueCross BlueShield of South Carolina family of companies? Other companies come and go, but for more than seven decades we’ve been part of the national landscape, with our roots firmly embedded in the South Carolina community. We are the largest insurance company in South Carolina … and much more. We are one of the nation’s leading administrators of government contracts. We operate one of the most sophisticated data processing centers in the Southeast. We also have a diverse family of subsidiary companies that allows us to build on a variety of business strengths. We deliver outstanding service to our customers. If you are dedicated to the same philosophy, consider joining our team!

REQUIRED EDUCATION:

• A Bachelor’s degree in a job-related field.
• Degree Equivalency: 4 years of job-related work experience OR an Associate’s degree AND 2 years of experience.

REQUIRED WORK EXPERIENCE:

• 3 years of product experience (wellness, virtual care, transparency, etc.).

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.
We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company.
If you need special assistance or an accommodation while seeking employment, please email mycareer.help@bcbssc.com or call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.
We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here’s more information .
Some states have required notifications. Here’s more information

JOB PURPOSE:

Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence.

WHAT YOU’LL DO:

• Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap. Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
• Conducts market research to monitor trends and efficacy of product suite. Makes regular recommendations to management based on tracking and trends identified. Analyze customer feedback and needs to drive solutions.
• Creates approach to market product at all stages of product life, to include measurable performance metrics. Directs marketing position and messaging appealing to market and supporting strategy. Partners with Communications area to deliver messaging in creative and enhanced methods.
• Manages product budget. Plans and budgets/estimates resources needed. Responsible for contracting, negotiation, service level agreements and additional duties as assigned.