PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.
Join us. At PagerDuty, you’ll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.

BASIC QUALIFICATIONS:

• 5+ years of experience in program management, marketing automation, or a related field.
• Proven track record of designing and implementing successful customer lifecycle programs.
• Strong understanding of email marketing best practices
• Excellent analytical skills with the ability to interpret and translate data into actionable insights.
• Advanced reporting and analytical skills and proficient in Excel, Tableau, Gainsight, Salesforce and working knowledge of marketing automation tools
• Experience with A/B testing methodologies and reporting tools.
• Excellent communication, collaboration, and project management skills.

PREFERRED QUALIFICATIONS:

• Experience with in-app messaging tools.
• Prior knowledge of the SaaS industry.
• SQL proficiency
  PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.
  This role is expected to come into our Toronto office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!
  The base salary range for this position is 83,000 - 125,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
  Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
  Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

ABOUT THE ROLE:

In this role, you’ll be responsible for designing, developing, and managing digital lifecycle programs for our 14k+ Commercial customers. You’ll work cross-functionally to create a seamless customer experience to improve awareness and product engagement, drive expansion, and reduce churn & downgrade.

RESPONSIBILITIES:

• Program Design & Execution:
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• Develop and implement automated email campaigns targeted at specific sales and customer success stages.

• Craft in-app messaging to complement onboarding experiences that drive engagement and feature adoption.
• Collaborate with Sales, Customer Success, Product, Marketing and other internal teams to ensure program alignment with overall customer journey goals.
• Test and validate results in order to automate the successful journeys
• Automation & Optimization:
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• Champion the use of automation tools and platforms to streamline program execution and data collection.

• Implement A/B testing methodologies to continuously improve program effectiveness.
• Analyze program performance metrics to identify areas for improvement and optimize campaign strategies.
• Communicate results of lifecycle program with senior leadership
• Data Analysis & Reporting:
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• Work closely with the data analytics team to gather and analyze customer engagement data to understand the Commercial segment to know what campaigns to build and iterate upon

• Translate insights from data into actionable recommendations for program optimization.
• Generate reports and presentations to showcase program success and ROI.