Program Manager, Marketing Technology Offer Management Vice President at Citi

Heredia, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Marketing, Technology, Campaign Management, Data Analysis, Problem Solving, Cross-Functional Collaboration, Process Improvement, Automation, Communication, Quality Assurance, Technical Writing, Customer Engagement, Risk Management, Attention to Detail, Analytical Skills

Industry

Financial Services

Description

Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Provides advice and counsel related to the technology or operations of the business and offers platforms. Work directly impacts an entire area, which eventually affects the overall performance and effectiveness of campaign execution & revenue. Large-Scale Project Leadership: Lead and/or partner on large-scale, complex projects requiring a technical build, effectively collaborating with cross-functional teams including Marketing, Technology, Fraud Policy, Risk, Operations, and Product. Write business requirements that define the technical needs associated with projects, review Technical designs, User Stories, Test Scripts for accuracy and completeness. Campaign Management & Execution: Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement. Testing & Quality Assurance: Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity. Data-Driven Decision Making: Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives. Problem Solving & Issue Resolution: Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion. Escalate and report control issues with transparency. Cross-Functional Collaboration: Partner with cross-functional teams (including Lending, Marketing, Operations, and Risk) to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support. Process Improvement & Automation: Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives. 6-10 years of experience in Marketing, Operations and/or Technology, specifically within the Credit Card, Retail banking or financial services industry. To excel in this position, you must possess substantial expertise, comprehensive knowledge, and a deep understanding of the complete promotional offer lifecycle. This encompasses the systems involved in creating offers, those that display offers to customers or agents, and the systems responsible for fulfilling promotional offers. This requirement spans both the marketing strategies and the technical infrastructure supporting these processes. Understanding the code that supports the offer lifecycle including offer creation, display and fulfillment is a must. Proven ability to manage multiple large scale complex projects simultaneously, demonstrating advanced project management skills and meticulous attention to detail. Excellent communication and problem-solving skills, with a demonstrated ability to think creatively and take ownership of solutions. Ability to thrive in a fast-paced, team-oriented environment and consistently meet tight deadlines. Bachelor's/University degree, Master's degree preferred Extensive knowledge of technical systems supporting credit card offers, including acquisition/existing customer marketing platforms (e.g., ITSS) and campaign execution processes. Significant experience working on strategic initiatives and technical implementation projects related to credit card lending and sales growth, particularly within acquisition and existing customer marketing. Proven ability to define project scope and write comprehensive business requirements for technology projects. Strong understanding of backend systems supporting customer response channels, including digital platforms, customer service, and sales/retention teams. Ability to effectively communicate and bridge the gap between marketing and technology teams, articulating both aspects of projects and campaign processes. Demonstrated ability to navigate and manage high-stress situations in a fast-paced environment. Experience with credit cards and/or retail banking/financial services is highly preferred. Proficiency in JIRA, Confluence, Microsoft Excel, and PowerPoint. Strong analytical and organizational skills, with a keen eye for detail. ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------

Responsibilities

Lead and partner on large-scale, complex projects requiring technical builds while collaborating with cross-functional teams. Ensure the design and execution of marketing campaigns meet business goals and drive customer engagement.