Program Marketing Manager, Services Global Marketing at Red River

Raleigh, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

124020.0

Posted On

18 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Program Marketing, Digital Marketing, Social Media, Project Management, Communication, Interpersonal Skills, Campaign Development, Metrics-Driven Marketing, CRM, Marketing Automation, Content Strategy, Event Coordination, Stakeholder Engagement, Attention to Detail, Customer Focus, Collaboration

Industry

IT Services and IT Consulting

Description

The Global Services Marketing team seeks an enthusiastic and detail-oriented Program Marketing Manager to support our core marketing initiatives focusing on customer-facing in-person and online events, regional marketing stakeholder engagement, and other marketing program offerings and campaigns. Red Hat Services comprises Consulting, Technical Account Management, and Training + Certification. In this role, you will work closely with our Red Hat Events team, Field Marketing teams, and our Customer Marketing organization to implement Red Hat Services offerings and engagement activations into proprietary, industry, online and internal events. You will collaborate closely with various global and field marketing teams to ensure smooth campaign execution and successful event delivery. This is a critical support role that will help amplify market awareness and drive demand for our Consulting, Technical Account Management, and Training + Certification offerings. What you will do Event advocacy and support: Bring Red Hat Services event strategy to market by coordinating the logistical and promotional execution for various customer-facing and internal events (both online/virtual and in-person). This includes managing stakeholder participation, providing content for promotions, advocating for Services account presence within target attendee lists and organizing offerings. Additionally, ensuring post-event follow-up strategy is fully implemented and areas for enhancement are identified to create a thriving campaign lifecycle and direct tie to impact the Services business. Develop a cohesive content deployment strategy to ensure optimal placement and timing, maximizing market awareness and consumption Continuously track the success of marketing campaigns to define effectiveness and needed improvements. Regularly report on event and marketing performance through the Services lens. Create concise and compelling core Services messaging that embodies key features based on research and input from cross-functional teams. Cross-functional coordination: Serve as a central point of contact, maintaining strong relationships with global marketing, digital teams, field marketing, and Customer Success stakeholders, including marketing and services leadership to ensure all projects are executed on time. Project management: Maintain organized documentation and timelines for all assigned marketing projects, demonstrating excellent attention to detail. What you will bring 3+ years of experience in program or digital marketing, social media, or a related marketing role Bachelor's degree in Marketing, Communications, Business, or a related field. Project Management (PMP) certification is a plus. Experience developing strategic and comprehensive marketing plans, including market understanding, marketing strategy, targeted messaging, campaign development and implementation Excellent communication and interpersonal skills. The ability to successfully guide projects involving various internal groups and multiple levels of management Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised Motivated, collaborative, and customer-focused mindset Ability and desire to work on a results-oriented, fast-paced team, adapting quickly and succeeding in changing environments Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue Previous experience with any CRM (e.g., Salesforce) or Marketing Automation platform (e.g., Marketo) is a plus, but not required The salary range for this position is $77,520.00 - $124,020.00. Actual offer will be based on your qualifications. Pay Transparency Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. About Red Hat Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Benefits ● Comprehensive medical, dental, and vision coverage ● Flexible Spending Account - healthcare and dependent care ● Health Savings Account - high deductible medical plan ● Retirement 401(k) with employer match ● Paid time off and holidays ● Paid parental leave plans for all new parents ● Leave benefits including disability, paid family medical leave, and paid military leave ● Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. Inclusion at Red Hat Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village. Equal Opportunity Policy (EEO) Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law. Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee. Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application-assistance@redhat.com. General inquiries, such as those regarding the status of a job application, will not receive a reply. We’re the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge. At Red Hat, our commitment to open source extends beyond technology into virtually everything we do. We collaborate and share ideas, create inclusive communities, and welcome diverse perspectives from all Red Hatters, no matter their role. It’s what makes us who we are. Some of the most knowledgeable and passionate people in the technology industry work here. Whether we’re building software, championing our products, or training new associates, we’re collaborating openly to make a difference in the world of open source and beyond.

Responsibilities

The Program Marketing Manager will coordinate the execution of customer-facing and internal events, ensuring stakeholder participation and effective promotional strategies. This role also involves tracking marketing campaign success and reporting on performance to drive demand for Red Hat Services offerings.