Programmatic - Analyst at Annalect, Omnicom Media Group India Private Limited.

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic, Digital Media Campaigns, Ad Tech, Demand Side Platforms, Optimization Strategies, Campaign Insights, Pacing, Inventory Quality, Tag Tracking, KPI Management, Audience Insights, Strategy Alignment, Amazon DSP, DV360, TTD, Digital Marketing

Industry

Marketing Services

Description

Overview Join us at Omnicom Global Solutions Omnicom Global Solutions (OGS) has been established as a transformation hub, a GCC within the Omnicom ecosystem designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry. At OGS, our focus is on creating value for the Practice Areas within Omnicom. By working as partners and embedding within their ecosystem, we ensure our solutions are not only effective, but also truly aligned with their vision. With this step forward, we are progressing with Annalect India’s established 12–year legacy, built on a strong foundation of innovation, collaboration, and excellence. With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey. Let us build this, together! Open Location: Hyderabad, Bengaluru, Chennai, Coimbatore This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Responsibilities Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Deliver actionable audience and optimization-based insights at agreed-upon cadence. Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines. Qualifications A full-time graduate degree (Mandatory) 2 to 5 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD) Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP Working knowledge of digital marketing: display, video, social and marketing analytics.

Responsibilities

The analyst will manage digital media campaigns on Demand Side Platforms (DSPs) using optimization strategies, monitoring, and troubleshooting to ensure all Key Performance Indicators (KPIs) are met. Responsibilities also include delivering actionable insights and recommendations to agency teams that align with business goals.