Location: Amsterdam, North Holland, Netherlands
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Agency: Kinesso - Netherlands
Ref#: 20989
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Type of Contract: Regular

KEY REQUIREMENTS

• Experience with account management
• Solid understanding of digital advertising concepts and terms.
• Strong understanding of ad networks, exchanges and/or auction marketplaces.
• Prior experience with trafficking digital ad campaigns in an ad server or DSP.
• Ability to troubleshoot and familiarity with ad-server interface.
• Familiarity with creative testing, media formats and internet technologies.
• Excellent client service approach and ability to multitask with great attention to detail.
• Fundamental knowledge of ad targeting methodologies.
• Ability to work collaboratively as part of a cross-functional team.
• Any advertising agency, ad network or publisher experience preferred.

Media Plan Implementation and Campaign Management

• Ensure all media plan requirements are correctly implemented in DSP consoles.
• Ability to plan and oversee the execution of campaigns to ensure the highest standards are in line with set objectives
• Track, measure, and analyze early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
• Ongoing optimization of multi-channel campaigns to ensure client goals are met
• Liaise with the agency account leads and clients directly to discuss current campaign optimization plans and recommendations.
• Work with wider Campaign Management team to build strategic optimisation framework and testing framework to deliver outstanding results

Business and Team Development

• Full support of career progression of more junior team members supporting them in growth and development and training in role
• Monitor programmatic campaigns KPIs to foresee any potential up weights
• Propose to test new technologies, data, and betas to deliver innovations
• Ability to effectively explain reason behind performance changes and recommend course of actions for key stakeholders
• Have an excellent understanding all elements of Kinesso/Mediabrands applications and product offerings