Position Title:
Programmatic Sales Representative (Media Solutions) (Telework/Hybrid) (French Services)
Status of Employment:
Temporary (STTRC)
Position Language Requirement:
English, French
Language Skills:
English (Reading), English (Speaking), English (Writing), French (Reading), French (Speaking), French (Writing)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2025-08-27 11:59 PM
CBC/Radio-Canada Media Solutions is seeking a Programmatic Sales Representative.
Role

Reporting to the Director, Multiplatform Advertising Sales, the Programmatic Sales Representative role is focused on three main areas:

• Collaborating with the in-house programmatic team to maximize available inventory and stay current on new developments and technological advancements for Media Solutions.
• Working with digital ad agencies, trading desks and business partners who have brought their programmatic buying in-house.
• Working closely with 360 sales reps to develop and execute strategies that increase programmatic investments in their assigned territories.

Key Tasks

• Aggressively develop, lead and execute strategies to drive programmatic revenue and achieve sales targets.
• Establish and build relationships with agencies, trading desks and direct clients.
• Closely monitor programmatic deal performance and be proactive in pitching new opportunities to business partners.
• Work closely with 360 sales reps to develop strategic proposals and generate new business.
• Educate and share programmatic knowledge with 360 sales reps.
• Maintain up-to-date information related to market changes, the competitive landscape, trends and movements to effectively manage programmatic business.
• Develop and maintain partner profiles, contact information and historical buying data.
• Represent the organization at various industry events (e.g., client activities, conferences, networking functions and training sessions).

What You Bring

• University degree in marketing, communications and/or administration.
• Minimum of five years’ digital sales experience and at least one year’s experience selling programmatic.
• Completion of programmatic training highly recommended.
• Significant knowledge of programmatic platforms and emerging technology.
• Excellent knowledge of the Canadian media landscape and CBC/Radio-Canada offerings.
• Bilingualism (English and French, spoken and written).
• Skills in negotiation, sales and business development.
• Ability to use a consultative and collaborative approach to selling.
• Comfort in developing plans and strategies aligned with client business needs.
• Excellent communication and presentation skills, both written and verbal.
• Strong listening skills and ability to be tactful in interactions with external and internal clients.
• Ability to manage stress effectively and perform well under deadline pressure.

Selected candidates may be subject to the following testing:

• Assignment;
• Interview.

Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the
Diversity and Inclusion section
of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to
recruitment@cbc.ca
.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our
corporate website
. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on
conflicts of interest
. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location:
1000, Rue Papineau, Montreal, Quebec, H2K 0C2
Number of Openings:
1
Work Schedule:
Part tim

Reporting to the Director, Multiplatform Advertising Sales, the Programmatic Sales Representative role is focused on three main areas:

• Collaborating with the in-house programmatic team to maximize available inventory and stay current on new developments and technological advancements for Media Solutions.
• Working with digital ad agencies, trading desks and business partners who have brought their programmatic buying in-house.
• Working closely with 360 sales reps to develop and execute strategies that increase programmatic investments in their assigned territories

Key Tasks

• Aggressively develop, lead and execute strategies to drive programmatic revenue and achieve sales targets.
• Establish and build relationships with agencies, trading desks and direct clients.
• Closely monitor programmatic deal performance and be proactive in pitching new opportunities to business partners.
• Work closely with 360 sales reps to develop strategic proposals and generate new business.
• Educate and share programmatic knowledge with 360 sales reps.
• Maintain up-to-date information related to market changes, the competitive landscape, trends and movements to effectively manage programmatic business.
• Develop and maintain partner profiles, contact information and historical buying data.
• Represent the organization at various industry events (e.g., client activities, conferences, networking functions and training sessions)