Programmatic Strategist at Mosaic Media Group

, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

75000.0

Posted On

05 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Media Buying, OTT, CTV, Programmatic Display, Streaming Audio, DOOH, Data-Driven Targeting, Ad Tech, Real-Time Bidding, PMP Deals, Programmatic Guaranteed, DSPs, Data Analysis, Project Management, Campaign Optimization, Audience Segmentation

Industry

Advertising Services

Description

Are you a programmatic media expert looking for an exciting opportunity? We’re searching for an experienced Programmatic Strategist to join our team! In this role, you’ll be responsible for planning, executing, and optimizing programmatic campaigns across OTT, CTV, programmatic display, streaming audio, DOOH, and more. If you have a passion for data-driven advertising, audience targeting, and cutting-edge ad tech, we want to hear from you! About Mosaic Media We are an advertising agency that specializes in both digital and traditional media buying, including programmatic, paid search, social media, radio, TV, and print. We help clients across various industries reach their target audience and maximize their marketing impact. Our team thrives on collaboration, innovation, and delivering measurable results. Responsibilities Develop and execute programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH. Monitor and optimize campaign performance, making real-time adjustments to improve efficiency and ROI. Conduct audience segmentation and data-driven targeting to maximize campaign effectiveness. Oversee real-time bidding (RTB), private marketplace (PMP) deals, and programmatic guaranteed buys. Work with ad exchanges, third-party data providers, and verification partners to ensure campaign success. Collaborate with internal teams to align programmatic buys with overall marketing objectives. Stay up-to-date with industry trends, ad tech developments, and privacy regulations. Provide detailed reports and insights on campaign performance, including key metrics such as CPM, CTR, CPA, and ROAS. 2+ years of hands-on experience in programmatic media buying. Proficiency with one of the major DSPs (Basis, Amazon, The Trade Desk, etc.). Ability to analyze data and provide actionable insights for campaign optimization. Strong organizational and project management skills. Ability to manage multiple campaigns simultaneously in a fast-paced environment. Benefits include working in a friendly, team-oriented and stimulating work environment, banked PTO after 90 days of working at our company, holidays and a 401k for eligible employees. Health insurance is not included at this time. Pay $36.05/hr ($75k annualized equivalent), depending on experience

Responsibilities

The Programmatic Strategist will be responsible for developing and executing programmatic media strategies across various channels including OTT, CTV, display, audio, and DOOH. Key duties involve monitoring and optimizing campaign performance in real-time to improve efficiency and ROI, alongside managing RTB, PMP, and guaranteed buys.