Responsibilities

• Developing tracking concepts, web and app analytics based on company requirements
• Setting up data collection for websites and apps (GA4, Piwik PRO, Matomo, Amplitude, Etracker, Econda, Adjust, etc.)
• Testing, maintaining, and ensuring data quality
• Ensuring data collection in compliance with data protection regulations (e.g. GDPR)
• Creating reports and dashboards for different teams and management (Looker Studio, Power BI, etc.)
• Detailed analyses and hypotheses for improving key performance indicators
• A proactive approach to data collection and analysis – not just numbers, but discovering insights and identifying potential.
• Conduct A/B tests and analyze user behavior to improve the customer experience.
• Monitor KPIs and identify opportunities to improve performance.
• Collaboration with marketing and development teams for meaningful and accurate analyses
• Setting up data collection for marketing platforms (Google Ads, TikTok, Meta, LinkedIn, etc.)