Project Mgr Paid Search at Staples Inc.

Framingham, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Sep, 26

Salary

0.0

Posted On

17 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search Management, Google Ads, Microsoft Advertising, Keyword Research, Competitive Analysis, KPI Optimization, Budget Pacing, Data Analysis, Microsoft Excel, Cross-functional Collaboration, Reporting, QA Processes, Bid Strategy, Product Feed Management, Shopping Campaigns, A/B Testing

Industry

Retail Office Equipment

Description

Staples is business to business. You’re what binds us together. Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels. What you will be doing: As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements. Key Responsibilities include: - Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing - Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS - Conduct keyword research and competitive analysis to identify opportunities - Execute QA processes to ensure campaign accuracy and compliance - Develop reporting and provide performance insights and recommendations - Support testing initiatives across ad copy, targeting, and bidding strategies - Partner with cross-functional teams to align campaigns with promotions and product priorities What You Bring to the Table: - Proactive, self-starter mindset - Strong organizational and time management skills - Analytical thinking and attention to detail - Clear written and verbal communication skills - Ability to collaborate cross-functionally - Continuous improvement and growth mindset What’s needed: Basic Qualifications: - Bachelor’s degree in Marketing, Business, Analytics, or related work experience - 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics) - Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising - Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS - Experience with keyword research, bid management, and campaign structuring - Proficiency in Microsoft Excel including pivot tables and VLOOKUP Preferred Qualifications: - Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI Google Ads and/or Microsoft Advertising Certification - Experience with product feed management and shopping campaigns - Familiarity with bid automation tools or scripts - Experience in retail, eCommerce, or high-volume environments - Experience collaborating in a matrixed organization We Offer: Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Responsibilities

Execute and optimize paid search campaigns across Google Ads and Microsoft Advertising to drive acquisition and revenue growth. Partner with cross-functional teams to align marketing strategies with business priorities and deliver measurable performance improvements.