Promotions Product Owner

at  Zeal Group

ABOUT ZEAL GROUP

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe
Our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus
We are a product and people focused company who are passionate about growth, innovative technology, and collaboration

QUALIFICATIONS

• More than 5 years of experience as a product manager, including at least 3 years of successful experience with event systems, promotion systems, or similar marketing technology platforms.
• In-depth understanding of strategies and best practices for user acquisition, conversion, and retention.
• Excellent analytical skills with the ability to make data-driven decisions.
• Basic knowledge of the Fintech industry and an understanding of market policies and regulations within the financial sector.
• Sensitivity to new event formats and customer acquisition tools in the market.
• In-depth knowledge and understanding of marketing strategies and technologies.

• Responsible for the full process of product planning, design, and development for event systems and promotion systems.
• Game Theory
  Strategic Decision-Making: Understanding game theory is crucial for designing systems where users’ decisions impact their rewards and engagement. This helps in creating scenarios where users are incentivized to take specific actions that align with business goals

Incentive Structures: The ability to model and predict how different incentives (rewards, penalties, bonuses) will influence user behaviour, ensuring that the loyalty program or gamification elements drive the desired outcomes.

• Mathematical Modelling & Probability

Reward Algorithms: Expertise in mathematical modelling to design algorithms that determine how rewards are allocated. This includes understanding probabilities to create fair yet engaging systems (e.g., random rewards, loot boxes).

Risk & Reward Balancing: The ability to balance risk and reward in a way that keeps users engaged without making the system too easy or too hard. This involves statistical analysis and simulations to predict outcomes and fine-tune the system.

• Behavioural Economics & Psychology

Understanding User Motivation: Knowledge of behavioural economics to understand what drives user decisions, including concepts like loss aversion, the endowment effect, and the psychology of rewards.
Habit Formation: Expertise in designing systems that encourage repeated user engagement, leveraging principles from psychology like the hook model (trigger, action, variable reward, investment).
2. Design and implement systems for the automated creation, generation, and operation of various events.
3. Work closely with the marketing team to develop tools that can quickly generate customer acquisition event pages.
4. Design and implement a personalized in-product event push system to improve user conversion and retention rates
5. Analyse user data and market trends to continuously optimize the effectiveness of the event system.
6. Collaborate closely with the development team, design team, and other related departments to ensure smooth product delivery.
7. Develop product roadmaps and adjust them in a timely manner according to company strategy and market demands.
Monitor key performance indicators (KPIs) and make improvements based on data insights.