Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.
Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. ✨

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ABOUT THE ROLE

As we continue to innovate and expand our marketing efforts, we are seeking a Prompt Engineer who will help shape the future of customer experience by combining creative campaign execution with the latest in AI technology. You’ll play a key role in integrating AI-generated messages for CRM, crafting and refining prompts, and supporting the team in launching and QAing campaigns. This is a hands-on, learning-focused role for someone passionate about AI and the power of AI to drive marketing results.
As a Prompt and Campaign Manager, you will focus on the practical aspects of campaign delivery and AI integration. You’ll help engineering and CRM teams implement new AI-driven processes, designs, and test prompts, and ensure campaigns are launched accurately and efficiently. This role is perfect for someone eager to learn, detail-oriented, and excited about working at the intersection of marketing and emerging technology.
You can check out the full hiring process here: https://jobs.blinkist.com/hwv

WHAT YOU’LL DO

• Assist in preparing, scheduling, and deploying AI-driven CRM campaigns across digital channels, ensuring timelines and requirements are met.
• Help integrate AI agents and tools into the CRM workflow. Design, test, and refine prompts to optimise AI-generated content and campaign assets.
• Responsible for AI integration and prompt engineering efforts to onboard and configure AI agents, such as ChatGPT, for use across internal tools and workflows.
• Set up and maintain automated messaging flows to improve campaign efficiency and customer experience.
• Conduct thorough checks on campaign assets, automations, and AI outputs to ensure accuracy, consistency, and high standards.
• Partner with data engineers to label and prepare CRM datasets for AI model training.
• Work closely with engineering, marketing, and product teams to troubleshoot issues, share learnings, and document best practices for prompt and campaign optimization.
• Track campaign and prompt performance metrics, reporting issues and opportunities for improvement to senior team members.
• Stay updated on AI and CRM trends, experimenting with new tools and techniques to improve campaign outcomes.