Public Relations and Communications Manager at Good Samaritan

Roanoke, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Mar, 26

Salary

0.0

Posted On

25 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Public Relations, Communications, Media Relations, Storytelling, Brand Management, Marketing, Social Media Management, Content Creation, Crisis Communications, Graphic Design, Editing, Project Management, Healthcare Experience, Campaign Management, Digital Content, Community Initiatives

Industry

Hospitals and Health Care

Description

The Public Relations & Communications Manager is responsible for overseeing branding, communications, media relations, and storytelling efforts that reflect Good Samaritan’s mission, values, and impact. This individual ensures clarity, consistency, and compassion across all internal and external communications while supporting organizational strategy and growth. What you'll do Serve as the steward of the Good Samaritan brand, ensuring consistent messaging and visual identity across all service lines Partner with leadership to align communications with organizational goals and priorities Develop and manage marketing and referral materials, ensuring accuracy, compliance, and relevance Create and share compelling stories that highlight the experiences of patients, families, staff, and volunteers Manage social media platforms, including content creation, scheduling, and engagement Oversee website content, updates, and ongoing maintenance Coordinate digital, print, and community advertising campaigns Serve as a point of contact for advertising partners and select media inquiries Collaborate with HR, development, and clinical teams to support recruitment marketing, internal communications, and community initiatives Support crisis communications and reputation management as needed What we are looking for: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field (or equivalent experience) Strong writing and editing skills with the ability to communicate sensitive topics with empathy and clarity Experience coordinating marketing materials, digital content, and social media Ability to manage multiple projects and deadlines effectively Experience in healthcare, hospice, palliative care, nonprofit, or mission-driven organizations preferred Familiarity with website CMS platforms, social media management tools, and basic analytics Graphic design or content creation experience a plus (Canva, Adobe, or similar tools) Media relations or campaign management experience preferred Schedule & Benefits Schedule: Monday - Friday 8:30am - 5:00pm Benefits: 21 days of PTO in your first year, $.60 per mile mileage reimbursement, company paid life insurance and long-term disability insurance, medical through an ICHRA model offering multiple plan choices, and 401(k) with company match (100% match on the first 3%, 50% match on the next 1%)

Responsibilities

The Public Relations & Communications Manager oversees branding, communications, media relations, and storytelling efforts. This role ensures clarity and consistency across all communications while supporting organizational strategy and growth.