Public Relations Consultant (Senior Account Executive)

at  Archetype Agency Pty Ltd

WE ARE ARCHETYPE

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 21 offices around the world that work together knowing that our clients’ success is our success.
Our standards are high, and we work with the best. We encourage curiosity. We celebrate ambition. We value kindness above all else. We are self-motivated storytellers who are unafraid to break new ground with strategic, creative campaigns.
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.

ABOUT YOU

We are looking for a skilled and strategic communications professional to join our team as a Public Relations Consultant. You are a creative thinker who thrives on challenges and you can deliver integrated marketing campaigns for a diverse range of clients in the B2B and B2C technology sectors.
You will be responsible for the management and day-to-day execution of integrated marketing campaigns spanning PR, content, digital and social. You will have strong client management skills, plus experience in media/influencer relations and content development. You are a team player who is self-motivated, ambitious and eager to think outside the box. Your passion for continual learning, genuine communications and a great sense of humour will get you far.

As a Consultant - Senior Account Executive, you will be an integral part of our dynamic team, responsible for supporting the Account Managers in delivering exceptional service to our clients. You will play a crucial role in executing communication strategies, managing client relationships, and ensuring the successful implementation of PR campaigns.

• Collaborate with Account Managers to develop and execute strategic communication plans that align with client objectives.
• Assist in managing day-to-day client communications and act as a liaison between clients and internal teams to ensure smooth project execution.
• Proactively identify opportunities for campaign optimization and growth within existing client accounts.
• Support the development of media materials, including press releases, pitches, and briefing documents.
• Monitor media coverage and provide regular reports and analysis to clients.
• Assist in coordinating events, press conferences, and media interviews.
• Mentor and provide guidance to junior team members, helping to develop their skills and expertise.
• Contribute to new business pitches by conducting research, preparing presentation materials, and participating in client meetings.