Public Relations Executive at Burson

Kolkata, west bengal, India -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Client Service, Public Relations, Communications, Healthcare Sector Understanding, Media Relations, Content Creation, Research, Measurement Methodologies, Social Media Trends, Generative AI Tools, Client Relationship Management, Integrated Communication Programs

Industry

Public Relations and Communications Services

Description

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More about the role: Burson Group India is looking for a Public Relations Executive for Kolkata. The individual will join our client service team and work with the Pharma, Health & Wellness Practice. For this requirement we are looking for PR Executive with good understanding of the healthcare sector. You are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. What you'll do: Client Service: Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents. Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients. Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc. Know the Burson’s research and measurement methodologies and implement research and measurement tools to support the account team in IC programs. Understand the media landscape and be able to help develop and customize media lists for your clients. Build media relationships and be able to leverage relevant knowledge to benefit your clients. Assist in press materials development and support the preparation of press events. Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels. You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations. Experience that contributes to success: Graduation / post-graduation in Public Relations or Communication. Minimum 2+ years of work experience in public relations or the communications industry. Looking for someone who has a good understanding of the healthcare sector. You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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Responsibilities

The Executive will actively participate in the daily execution of client activities under senior guidance, supporting client relationship management and integrated communication programs to ensure client satisfaction and generate new business. Responsibilities include staying updated on clients and industries, drafting high-quality client communications, implementing research tools, and developing media lists.