About the job
An exciting opportunity has arisen to join our team as PR Executive working in Leeds as part of our Marketing team.
Salary: Competitive Salary + excellent benefits package
At DUSK HQ, we're looking for a PR Executive to join our growing team and play a key role in our in-house press office, managing day-to-day journalist relationships and identifying opportunities that generate high-quality coverage and strengthen DUSK's brand presence.
Working across product launches, seasonal campaigns and always-on press activity, you'll collaborate with teams across the business to maximise PR opportunities and secure high-quality media coverage that drives brand awareness and commercial impact.
Role Responsibilities
- Own and manage the press office calendar
- Draft, distribute and manage press releases, product alerts and media communications
- Support the PR Manager on campaign launches and seasonal PR activity
- Produce weekly and monthly PR coverage reports, highlighting key coverage, trends and performance
- Monitor the news agenda and identify opportunities for reactive PR, newsjacking and trend-led storytelling
- Conduct regular competitor and market analysis to identify emerging opportunities and media trends
- Own and maintain the media database, ensuring journalist contacts are accurate, up to date and segmented effectively to maximise campaign performance
- Build and maintain strong relationships with journalists, editors, freelancers and media contacts
- Manage media requests, product loans and sample fulfilment
- Collaborate with internal teams including Buying, E-commerce, Creative and Marketing to maximise PR opportunities across the business
- Support the creation of award submissions and industry recognition opportunities
- Help develop creative PR ideas that strengthen brand awareness and reinforce DUSK's position as a leading homeware retailer
- Assist with the planning and preparation of seasonal launch events and PR activations, supporting the PR Manager with on-the-ground delivery where required. Occasional travel will be required during peak periods
About You
- 1-2 years' experience in a PR, communications or media relations role
- Strong relationships with consumer, lifestyle, homes and national media, or the confidence to build them quickly
- Excellent written and verbal communication skills
- Highly organised with excellent attention to detail and the ability to manage multiple projects simultaneously
- Proactive, creative and commercially minded, with a passion for identifying newsworthy stories
- Comfortable working in a fast-paced, collaborative environment