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Public Relations Lead at WOROOD
Cairo, Cairo, Egypt -
Full Time

Start Date

Immediate

Expiry Date

30 Mar, 26

Salary

0.0

Posted On

30 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Public Relations, Communications Strategy, Media Relations, Campaign Management, Brand Storytelling, Crisis Management, Media Coverage, Analytical Skills, Luxury Fashion, Influencer Relations, Event Management, Written Communication, Verbal Communication, Cultural Positioning, Creative Sensitivity, Strategic Thinking

Industry

Retail Apparel and Fashion

Description
Worood, an international Hijab brand is hiring a PR Lead — Worood Key Responsibilities Define and implement Woroods PR and communications strategy across markets. Build and maintain elite relationships with media, influencers, and key public figures. Lead major PR campaigns, product launches, and high-visibility brand moments. Oversee brand presence at events, fashion shows, and collaborations with external partners. Create compelling press releases, brand stories, and media communications that reflect Woroods tone of voice. Handle sensitive brand communications and ensure alignment during crisis or high-impact situations. Drive impactful media coverage that reinforces Woroods image as a luxury fashion house. Analyze PR campaign results and translate insights into actionable improvements. Qualifications Bachelors degree in Communications, Public Relations, or Marketing. 4–5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in brand-building and media relations. Proven record of executing impactful campaigns and high-profile media placements. Outstanding written and verbal communication in English (Arabic is a plus). Deep understanding of luxury brand storytelling and cultural positioning. Visionary communicator with strategic depth and creative sensitivity. Confident and polished, with a calm yet persuasive presence. Passionate about brand storytelling, culture, and refinement. Capable of transforming strategy into tangible, elegant impact. If you are interested send your CV
Responsibilities
The Public Relations Lead will define and implement the PR and communications strategy for Worood across various markets. They will also build relationships with media and influencers, lead PR campaigns, and oversee brand presence at events.