Public Relations Manager at VFit Group

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

120000.0

Posted On

25 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Public Relations, Media Requests, Interviews, Messaging, Content Development, Agency Coordination, Drafting, Reviewing, Editing, Proofreading, Cross-functional Collaboration, Project Management, Stakeholder Communication, LinkedIn Management, Organizational Skills, Writing

Industry

Wellness and Fitness Services

Description

Job Title: Public Relations Manager Salary Range: $100,000 - $120,000 USD per year Reports To: Vice President of Strategic Communications & Innovation Work Schedule: Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. Position Summary The Public Relations Manager will support public relations efforts for Xponential Fitness and its portfolio of five brands. This role will serve as a key partner to brand leaders and executive leadership on PR-related needs, including media requests, interviews, messaging, and content development. The Public Relations Manager will also work closely with Xponential’s external PR agency, Fishman, to help coordinate responses, manage deliverables, and ensure alignment across initiatives. This role requires strong writing, organization, proofreading, and cross-functional collaboration skills, along with the ability to manage multiple priorities in a fast-paced environment. Key Responsibilities: * Support public relations strategy and day-to-day PR activity for Xponential Fitness and all five portfolio brands * Partner with brand leaders and executive leadership on PR-related requests, media opportunities, interviews, talking points, and content development * Serve as a key point of contact with Fishman, Xponential’s PR agency, to coordinate requests, review materials, and track progress on PR initiatives * Draft, review, edit, and proofread press materials, responses, executive messaging, and other communications for accuracy, tone, and brand alignment * Help manage inbound PR requests and ensure timely, organized follow-up across stakeholders * Coordinate with internal teams to gather information, align messaging, and support media-related needs * Partner closely with the Marketing Technology team on communications that intersect with brand, digital, and content initiatives * Manage and maintain Xponential Fitness’s LinkedIn presence, including content coordination, publishing support, and ensuring brand consistency * Track deliverables, timelines, and approvals for PR-related projects * Support administrative aspects of the PR function, including scheduling, document review, version control, and stakeholder communication Compensation & Benefits: * Base Salary of $100,000 - $120,000 USD per year depending on experience * Comprehensive Medical, Dental and Vision benefits * FSA/HSA Plans * Annual bonus opportunities * Monthly Cell Phone Allowance * 401k plan with 4% company match * Complimentary corporate memberships to XPLUS and XPASS * Exclusive discounts on retail brand merchandise * On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services Qualifications: * Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred * 3+ years of experience in public relations, corporate communications, or a related field * Experience supporting multi-brand, agency, or corporate PR environments preferred * Strong writing, editing, and proofreading skills with a high attention to detail * Experience working with senior leaders and cross-functional stakeholders * Ability to manage multiple priorities and respond effectively in a fast-paced environment * Strong organizational and project coordination skills * Experience managing or supporting LinkedIn or other corporate social media channels preferred * Professional, polished communication skills and sound judgment in handling sensitive or high-visibility requests * Proficiency in Microsoft Office and Google Workspace Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Responsibilities

The Public Relations Manager will support public relations efforts for Xponential Fitness and its five portfolio brands, acting as a key partner to leadership on media requests, interviews, and content development. This role involves coordinating closely with the external PR agency, Fishman, managing deliverables, and ensuring alignment across all PR initiatives.