PUBLIC RELATIONS SPECIALIST IV EXPERIENCE, EDUCATION, SKILLS, ABILITIES REQUESTED:

• At least 6 years minimum experience and is required to have at least a minimum bachelor’s degree in a related discipline (public relations, communications, journalism, etc.) or equivalent experience.
• Successful completion of Defense Information School basic journalism or communications programs acceptable in lieu of bachelor’s degree.
• A Level IV is a senior expert, works independently, and typically oversees projects.
• Experience in working with senior management and cross-functional teams to align public relations strategies with broader organizational goals.
• Demonstrated ability to manage PR during crises and sensitive situations, maintaining the company’s image and providing clear messaging under pressure.
• Experience overseeing and mentoring junior PR professionals, managing projects from inception to completion, and ensuring quality standards are met.
• Ability to build and maintain strong relationships with journalists, media outlets, influencers, and stakeholders across various channels (traditional, digital, and social media).
• Proficiency in managing media inquiries, pitching stories, and securing positive media coverage.
• Ability to work independently with minimal supervision, exercising expert judgment and making decisions related to media relations, PR campaigns, and strategic messaging. As a senior-level PR specialist, the ability to oversee and guide projects from start to finish is crucial.Must pass pre-employment qualifications of Cherokee Federal

• Develop and execute comprehensive public relations strategies and campaigns to support organizational goals and objectives.
• Collaborate with senior leadership to align PR initiatives with the company’s vision, values, and overall business strategy.
• Build and maintain strong relationships with key media outlets, journalists, and influencers to enhance the company’s media presence.
• Write and distribute press releases, media advisories, and other materials to effectively communicate the organization’s key messages.
• Coordinate and manage media interviews, press conferences, and events to promote positive media coverage.
• Develop and implement crisis communication plans and manage PR during emergencies or sensitive situations.
• Act as the spokesperson for the company during crises and ensure consistent messaging to the public and media.
• Oversee the creation and editing of PR materials, including press releases, speeches, newsletters, blog posts, and website content.
• Ensure that content aligns with the organization’s tone, style, and branding.
• Respond to public inquiries or concerns through digital channels in a professional and timely manner.
• Work with internal teams to ensure effective communication across departments and with employees.
• Develop and implement internal communications strategies to foster employee engagement and promote company culture.
• Cultivate and maintain relationships with external stakeholders, including clients, partners, industry leaders, and government representatives.
• Represent the organization at events, conferences, and public forums to build and maintain the company’s reputation.
• Monitor news coverage and media trends to assess public perception and adjust PR strategies as necessary.
• Track and report on the effectiveness of PR campaigns and media placements using analytics tools and metrics.
• Plan, organize, and manage public events, product launches, and corporate social responsibility activities to enhance the company’s image and visibility.
• Coordinate with vendors, speakers, and attendees to ensure smooth execution of events.
• Lead and mentor junior PR staff, providing guidance and feedback to help develop their skills.
• Delegate tasks and oversee the work of team members to ensure successful campaign execution.
• Manage and allocate the PR department’s budget, ensuring cost-effective use of resources.
• Track expenditures for campaigns, media buys, and events, and report on financial performance.
• Ensure all PR efforts are consistent with the organization’s brand identity and messaging.
• Conduct brand audits and adjust strategies to strengthen and protect the company’s image.
• Conduct research to understand public opinion, market trends, and competitor activities.
• Use insights gained from research to inform and improve PR strategies.Performs other job-related duties as assigned