Qualitative Analyst, Strategic Analysis & Insights at NielsenIQ

Imola, Emilia-Romagna, Italy -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

0.0

Posted On

11 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Qualitative Research, Focus Group Discussions, Interviews, Analytical Thinking, Project Management, Organizational Skills, Interpersonal Skills, Client Servicing, Thematic Analysis, Problem Solving, Consumer Insights, Marketing Sense, Empathy, Communication Skills, Data Analysis, Narrative Development

Industry

Software Development

Description

Company Description NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com. Job Description NielsenIQ’s Consumer Insights practice specialises in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including: FMCG, retail, automotive and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience and pure customised-research. At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem solving, and a desire to expand your analytical skills, then we would love to hear from you! RESPONSIBILITIES Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting and presentation to client servicing To collect, document, and conduct thematic analysis of qualitative data, transforming insights into compelling narratives/ stories Collaborate with senior staff in preparing and delivering quotations and proposals, and handling client requests under their supervision. Provide prompt delivery of service and work closely with the team to offer total client service and solutions Maintain an accurate, complete, up-to-date and insightful client business profiles (especially repeated clients) to be shared with seniors after one year Qualifications Experience in qualitative market research methodologies like focus group discussions, direct interviews would be a plus Sociable, open minded, out-going, empathetic, energetic and articulate Sound analytical thinking and strong marketing sense Knowledge in executing/supporting qualitative studies, including focus group discussion, one on one in-depth interview with others Highly motivated and reliable with strong project management and organizational skills Strong interpersonal skills Able to handle stress and work under time pressure Able to draw deep and meaningful insights from client and user feedback. He/she must be able to put themselves into clients’ mind to figure out what they really need, and the users’ minds to see hidden truth Proficient in both written and spoken English and Chinese Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

Assist senior staff in conducting research studies and managing bespoke research projects. Collect and analyze qualitative data to transform insights into compelling narratives.