Qualitative Consulting Lead at NielsenIQ

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

26 Apr, 26

Salary

0.0

Posted On

26 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Qualitative Research, Client Advisory, Executive-Level Consulting, Ethnography, Semiotics, Design Thinking, Behavioural Science, Cultural Insight, Strategic Frameworks, People Leadership, Cross-Functional Collaboration, Commercial Mindset, Analytical Skills, Communication Skills, Presentation Skills, Storytelling

Industry

Software Development

Description

Job Description The Qualitative Consulting Lead is a senior leadership role responsible for shaping and elevating NIQ’s qualitative consulting capabilities across Singapore and Malaysia, while contributing expertise and leadership to broader Qualitative Practice across APAC As a recognized qualitative expert, this role leads high impact client engagements primarily in Singapore and Malaysia—translating cultural, behavioural, and human insights into strategic frameworks that influence brand development, innovation pipelines, and customer experience strategies. Experience in Ethnography, Semiotics, Design Thinking, Behavioural Science, Cultural Insight, or similarly advanced methodologies is highly valuable and strengthens NIQ’s consultative value across the region. KEY RESPONSIBILITIES Client Advisory & Executive-Level Consulting Serve as senior advisor to key clients, influencing decisions related to brand strategy, innovation, customer experience, and cultural insight. Lead seniorlevel client engagements, delivering highimpact insight narratives and strategic recommendations. Partner with commercial leaders to shape client growth strategies, proposals, and long-term partnerships. Research Excellence & Insight Leadership Oversee design and execution of complex, strategic qualitative engagements across multiple markets. Guide the application of advanced qualitative methodologies such as ethnography, cultural immersions, semiotics, behavioural frameworks, and design thinking. Ensure output quality through rigorous storytelling, synthesis, and strategic clarity. Champion thought leadership initiatives (white papers, presentations, conferences, internal capability building). People Leadership & Capability Development Lead, mentor, and develop qualitative consultants and managers across the region. Build an environment that encourages innovation, rigorous thinking, and mastery of qualitative craft. Drive structured talent development plans and skill building programs for the qualitative community. Cross Functional & Regional Collaboration Collaborate with Sales, Customer Success and Operation teams to create integrated insight solutions. Partner with SEA and APAC leadership to support business planning, resource allocation, and strategic priorities. Represent the Qualitative practice in regional steering committees, strategic initiatives, and cross market forums. Commercial Growth & Practice Expansion Support revenue growth through leadership in proposal development, pitching, solution design, and client consultations. Identify opportunities to diversify qualitative offerings and scale consulting models across markets. Strengthen NIQ’s reputation as a regional insight leader through external and internal visibility. Qualifications Bachelor’s or Master’s degree in Psychology, Anthropology, Sociology, Communications, Behavioural Science, Marketing, or related field. 8–12+ years of qualitative research experience, with at least several years in a leadership or senior consulting role. Proven track record in delivering senior stakeholder–level consulting and high impact qualitative insights. Deep experience with advanced qualitative methodologies (ethnography, semiotics, design thinking, etc.). Experience leading multi-market projects in matrixed, multicultural environments. Strong business acumen with proven ability to influence senior clients and commercial outcomes. SKILLS & COMPETENCIES Executive-level storytelling & consulting presence Advanced qualitative mastery (ethnography, semiotics, cultural analysis, behavioural insight) Strategic vision & practice leadership People leadership, coaching, and team development Cross-functional collaboration & stakeholder influence Commercial mindset and solution development Analytical and conceptual strength Strong communication, facilitation, and presentation skills SUCCESS MEASURES Growth of qualitative revenue in Singapore & Malaysia High client satisfaction and repeat business, expanded solution adoption Consistent delivery excellence: quality standards, on time, on budget Increased practice visibility through thought leadership and workshops Strong team health: engagement, development, retention, and capability uplift Demonstrable APAC contribution via cross market initiatives and shared best practices Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

The Qualitative Consulting Lead will serve as a senior advisor to key clients, leading high-impact engagements and delivering strategic recommendations. They will also oversee the design and execution of complex qualitative projects and mentor qualitative consultants across the region.