QUALIFICATIONS AND EXPERIENCE

• Degree or Diploma in Marketing, Advertising, Media or related – (essential).
• +3 years’ experience in a digital campaign management role in an ad ops environment, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns - (essential).
• Skilled and proficient in the use of advertising tools (Google Ads, DV360, GAM, Facebook Ad Manager, tracking and verification tools) – (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
• Strong proficiency in MS Office – (essential).

ROLE PURPOSE

The purpose of the Digital Campaign Manager role is to maximise ad delivery efficiency and effectiveness through the successful execution of the digital campaign strategy and all related operations. The role uses data and technology to develop and fulfil complex, integrated and multichannel digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting.
The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing and reporting on related campaigns, managing multiple accounts across channels and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role further drives the improvement of processes within the assigned portfolio of accounts.

Role Description

• Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns.
• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated and multichannel ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations and adjust to optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.