REGIONAL CATEGORY GROWTH SPECIALIST

Reports To
Director, Business Resources
Location
Sysco Atlantic - NS, NB, NL
Type
Full Time / Salaried
Closing Date
September 20 2025

QUALIFICATIONS/SKILLS/JOB REQUIREMENTS (ABOUT YOU):

• Minimum of 3 years’ experience in a Sales or Marketing role
• Completion of post-secondary education or equivalent experience, CPSA designation is preferred
• Business and restaurant operations acumen to manage sophisticated customers
• Proficient in Microsoft Office including Excel, Word, PowerPoint, Outlook.
• Excellent verbal and written communication skills.
• Exceptional customer service orientation with the ability to gain rapport with internal and external customers.
• Proactive, self-directed, with the ability to structure a weekly schedule to be successful
• Valid driver’s license in good standing with access to a vehicle is required
• Travel required – approx. 80%.
  Internal candidates apply via the Career Centre on your HR Portal / ADP Workforce Now.
  External candidates submit cover letter & resume via www.sysco.ca/careers

ROLE:

This is a professional sales position responsible for closing regional category penetration opportunities and growing new business within category, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining industry and category specific certification status and direct selling of categories to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics.

ROLE RESPONSIBILITIES:

• Develop and execute targeted category sales strategies to achieve region and individual annual business goals, delivering profitable sales growth and penetration across categories, specialty segments, and Sysco brand
• Provide customer solutions from within our defined category assortment with the emphasis on prioritizing Sysco brand/Sourced along with relevant Sysco specialty company offerings
• Utilize data analytics to prioritize category opportunities
• Actively seek, qualify, and action top penetration opportunities
• Be informed of market conditions, product innovations, and competitors’ products, prices, and sales; share information with customers as part of value-added services provided
• Track activities and results, collaborate on opportunities, and champion the team selling process through use of Salesforce (Sysco’s CRM tool)
• Leverage sampling in a solutions-oriented manner to close sales
• Provide feedback to specialty companies and merchandising on product quality, product integrity, product mix, customer satisfaction, perceived value and competition
• Develop and maintain relationships with customers, chefs and Sysco team members
• Support execution of prioritized sales strategies through direct selling and engagement of customers and prospects at Sysco events (e.g. food shows, industry events)
• Follow-up on all communications and commitments resulting from customer meetings
• Execute all 360 category opportunities to the specified closed won ratio
• Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met.
• Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
• Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
• Perform other duties as assigned.