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Regional Director of Marketing at Perkins Management Services Company

Tuskegee, Alabama, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Apr, 26

Salary

0.0

Posted On

09 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Customer Feedback, Product Innovation, Advertising, Product Promotion, Public Relations, Contract Negotiation, Marketing Initiatives, Awareness Improvement, Conversion Improvement

Industry

Hospitality

Description

Director of Marketing Perkins Management Services Company is a family orientated, growing food service company. The company is entering a new growth phase, building on a brand promise of ultra-fresh, ultra-tasty, highly customizable meals, in a fast serve, family-friendly environment. Strategic marketing of the Company’s unique value proposition represents a key factor for the Company’s future success. The Director of Marketing will be responsible for managing a team which: Implements market research activities and customer feedback surveys to understand customer perceptions associated with unit landscape Identifies opportunities for growth through new product innovations and placement Develops and implements regional multi-channel advertising Develops product promotion plans to drive continued growth Develops partnerships that strengthen public relations. Preferred Qualifications Bachelor's Degree with Marketing concentration 5+ years of Marketing experience in a multi-unit restaurant operation Experience working with traditional and online advertising, market research firms, and public relations Experience negotiating contracts, developing implementing new marketing initiatives, and assessing impacts Record of success in improving awareness and conversion in target market segments.

Responsibilities

The Director of Marketing will manage a team responsible for implementing market research and customer feedback activities to understand customer perceptions. They will also identify growth opportunities, develop advertising strategies, and create product promotion plans.