Overview
Regional Event and Marketing Manager, BNY Wealth
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Regional Event and Marketing Manager (BNY Wealth) to join our Marketing and Communications Center of Excellence team. This role will work with regional leadership and marketing partners to build event and marketing strategies that drive business priorities and create commercial outcomes and will be based in New York. This is a hybrid role with a minimum of 3-days per week in the New York office (ability to travel or work off hours/weekends as needed).

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

KEY DELIVERABLES FOR THIS ROLE INCLUDE:

Strategic planning for the regional events portfolio including content and program development.
Partnering with other marketing channels including brand, product marketing, website, social media, and PR to broaden impact and create streamlined campaigns.
Responsibility for end-to-end event management for all event components including agenda and content development in partnership with region, vendor management, site research, contract negotiation, expense management, catering, audio visual management, budget reconciliation, invoice processing, pre/post-event reporting, and ROI analysis.
Working with marketing partners across all channels to drive regional campaigns and create visibility through brand, social media, and product marketing.
Quarterly reporting to Executive Leadership on marketing programs and campaign results.
Spokesperson for all marketing initiatives within the region(s) you support, always ensuring your front office teams are updated with the latest campaigns, content and materials for their clients and prospects.
Management of Wealth events processes and procedures.

TO BE SUCCESSFUL IN THIS ROLE, CANDIDATES MUST:

Provide best-in-class deliverables and results through all stages of the event and marketing campaign lifecycles.
Be a big picture thinker with meticulous attention to detail and ability to improve and raise the bar on event experiences.
Think commercially and focus on delivering outcomes based on business priorities.
Superior project management skills and ability to meet tight deadlines, juggle multiple priorities and execute flawlessly with incredible attention to detail through all stages of the event lifecycle.
Strong knowledge of event marketing and sponsorship/tradeshow strategies, and an understanding of event operating procedures and best practices. Demonstrated level of confidence and professionalism managing relationships and interfacing with internal and external business partners and senior executives at all levels, including C-suite.
Exceptional leadership, interpersonal, communication and critical thinking skills. Relentless passion for delivering excellence and exceeding client and stakeholder expectations.
Have knowledge of NYC and Tri-state venues and entertainment opportunities.
Preferred Education: BS/BA Degree.
Preferred Experience: 5-7+ years of experience in event management, marketing and/or similar area, experience in financial services and/or wealth management preferred but not required.
Other: Experience with Salesforce, Event Farm or CVENT a plus.

LI-Hybrid

At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023