Regional Head of Wealth Commercialization, Performance & Segment Strategy at HLB

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

04 Jul, 26

Salary

0.0

Posted On

05 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Wealth Management, Commercial Strategy, Performance Management, Sales Effectiveness, Customer Segmentation, Proposition Development, Strategic Planning, Stakeholder Management, Project Management, Data Analysis, Marketing Alignment, Customer Experience, Financial Services, Leadership, Change Management

Industry

Financial Services

Description

If you are looking to excel and make a difference, take a closer look at us… How the Role Operates Leads enterprise-level commercial initiatives that cut across functions and markets Sets commercial priorities and sequences initiatives to protect frontline focus Acts as the decision owner when trade-offs are required across teams Provides senior management with a single, integrated view of what is driving wealth performance Core Accountabilities Enterprise Commercial Performance Designs and runs the enterprise wealth performance model across customer segments Leads regular commercial performance reviews to identify structural gaps and intervention needs Sponsors corrective actions where productivity, penetration, or conversion fall short Works with Distribution leadership to reset expectations, focus, and execution standards Customer Segments & Proposition Execution Designs segment-specific customer propositions with clear commercial intent and measurable outcomes Leads proposition pilots, scaling decisions, and rollouts across markets. Simplifies and rationalizes propositions to improve sales effectiveness and reduce dilution Refine propositions based on frontline feedback and performance data Sales Performance Effectiveness Translates propositions into clear sales focus and execution priorities Drives changes to sales motion where conversion or adoption is weak Partners sales leadership to resolve structural blockers to performance Ensures incentives, campaigns, and focus areas reinforce enterprise priorities Commercial Focus & Initiative Management Actively manages the volume and sequencing of enterprise initiatives Decides which initiatives progress, pause, or stop based on commercial impact Protects frontline capacity by enforcing disciplined execution windows Resolves competing demands on sales and product teams Marketing & Customer Experience Interlock Sets commercial direction for marketing priorities to ensure alignment with target segments and conversion goals Guides customer experience initiatives to ensure investments experience support sales effectiveness Works in close partnership with Marketing and CX leaders, who retain execution ownership Success Measures Measurable improvement in sales productivity, penetration, and proposition conversion across priority segments Reduced initiative overload with improved frontline focus and execution quality Delivery of high-impact enterprise commercial initiatives with visible outcomes Clear recognition by senior leadership of a single owner for enterprise wealth commercial performance Reporting Line Direct report to Managing Director, Regional Wealth Management, with enterprise mandate across the regional Wealth Management franchise. About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Realise your full potential at Hong Leong Bank by applying now. Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.

Responsibilities

The role involves designing and executing enterprise-level wealth performance models and commercial initiatives across customer segments. It also requires managing sales effectiveness, proposition rollouts, and ensuring alignment between marketing, customer experience, and sales teams.