Regional Marketing & Communications Specialist [14 month Contract]

at  Doane Grant Thornton

WHO WE ARE

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ over 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

ROLE PURPOSE

This position drives and supports the objectives of the western Canadian business units and firm by executing on marketing plans and campaigns that align with firm goals, under the guidance of the Regional Marketing Managers. This position reports to the Regional Marketing Manager.

THE ROLE

This marketing specialist role will be a temporary 14-month contract position supporting our growing western Canadian business units. The role will sit in our Vancouver or Kelowna office and will primarily support the Interior BC business units.

AS A REGIONAL MARKETING & COMMUNICATIONS SPECIALIST YOUR RESPONSIBILITIES WILL INCLUDE:

• Plan, lead and execute multi-channel marketing campaigns aligned to firm objectives and within budget with minimal guidance. This includes ideation, planning, development of a workback schedule, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs
• Play a lead role in supporting various marketing initiatives across the region. This includes, but is not limited to, email marketing, event marketing, content marketing, and sponsorship marketing
• Lead other special projects in western Canada as needed
• Own your projects and manage it from beginning to end by providing regular status updates to project stakeholders and by being the point person for all questions and project details
• Review analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding our market reach
• Build trust and rapport with stakeholders in our all offices and with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing team
• Maintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates to be used for leadership updates and future planning
• Function like a consultant to internal clients, bringing value to the entire marketing process. Share ideas and ask questions including who the target audience is and what they want them to think, feel, do, or say as a result of a campaign
• Ensure that our culture and brand voice is reflected in all external communications
• Actively participate in working groups to deliver national and regional campaigns
• Be a champion in the use of the firm’s Customer Relationship Management (CRM) system, Content Management System (CMS), Project Management System (PMS) and other marketing enablement technology to manage campaigns and track ROI
• Act as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materials
• Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns
• Demonstrate a good understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand
• Perform other duties as required under the guidance of the Regional Marketing Managers
• Travel will be required (when appropriate)