Regional Marketing Lead - DACH at Wise

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

110000.0

Posted On

12 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Ownership, Campaign Management, Data-Driven Optimisation, Agile Experimentation, Cross-Functional Orchestration, P&L Accountability, DACH Expertise, Full-Funnel Specialist, Insight-Led, Customer-Centric, Analytical Rigour, Hands-On Experience, Collaborative Leader, Result-Focused

Industry

Financial Services

Description

Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission and what we offer. Job Description As the Regional Marketing Lead for DACH, you are the owner of Wise’s growth engine in Germany and Switzerland, bridging the gap between regional brand vision and local market reality. Please note, this position requires native German language skills. This is a high-impact, hands-on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns. You’ll be responsible for making Wise culturally resonant and commercially dominant in the region. Key Responsibilities Strategic ownership: Develop and own the DACH growth roadmap through deep understanding of the customer, brand, market, and commercial priorities. You’ll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise’s relevance Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention. Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Euro spent is an investment in scalable growth. Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend. Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context. P&L accountability: Manage the regional budget balancing aggressive growth with efficiency. Requirements DACH expert: You are a native German speaker with a pulse on the region. You understand the specific nuances of the German & Swiss financial behaviour and consumer landscape. Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM. Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance in the DACH market. Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract "the why" and translate it into a "what’s next." Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership. Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment. Result-focused: Ability to think 12 months ahead while delivering on this week’s KPIs. Additional Information For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram. Compensation: GBP88000 - GBP110000 - yearly

Responsibilities

The Regional Marketing Lead for DACH will develop and own the growth roadmap for Germany and Switzerland, focusing on brand building and campaign execution. This role involves managing full-funnel campaigns and ensuring Wise's relevance in the local market.