The Regional Marketing Lead acts as the strategic marketing business partner for the London & South regions, leading the Hyperlocal Marketing Team. This role focuses on crafting and executing strategies that drive local and hyperlocal success for Deliveroo by identifying key audiences, commercial insights, and consumer behaviours to deliver engaging campaigns across priority cities. The role will also lead strategic marketing projects to move the needle including UKI Expansion, and focussing on specific Cuisines.

REQUIREMENTS:

• Strong ability to interpret data to develop consumer-led marketing strategies.
• Proven experience in coaching and leading marketing teams.
• Experience acting as a strategic marketing partner to regional leadership.
• Skilled in localising national campaigns.
• Excellent project management and organisational skills.
• Strong interpersonal and communication abilities, with experience managing stakeholders at all levels.
• Proactive and adaptable in a fast-paced environment, with a focus on delivering results.

WHY DELIVEROO

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Reporting to the Hyperlocal Marketing Director, this leadership role involves directly coaching, managing, and developing a Marketing Manager and Marketing Associate to achieve regional goals. They will act as a marketing business partner to London and South Regional Directors and commercial teams. Key responsibilities include:

• Regional Marketing Leadership: Providing strategic direction and marketing leadership for the London & South regions.Acting as the primary marketing business partner to Regional Directors, aligning marketing efforts with regional business objectives and evaluating commercial and customer opportunities. They will act as the ‘voice’ of their regions facing into Marketing teams. Keeping a close eye on customer and commercial data, reporting weekly to Commercial counterparts to spot opportunities and threats.
• Team Leadership and Development: Leading, coaching, and managing a team to deliver to high day to day standard, focusing on their professional growth and performance. Set a high bar for commercial marketing.
• Cross-Functional Collaboration: Working closely with Consumer Insight, Strategy, and Commercial teams to identify marketing levers (Awareness, Conversion, etc.) and develop regional marketing strategy.