Regional Marketing Manager - B2B Planning EMENA (12 month fixed term contra at Informa

Vale of White Horse, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

53776.0

Posted On

20 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Analysis, Market Analysis, Portfolio Analysis, Budget Management, OKRs Monitoring, Marketing Strategy Development, Content Development, Communication Skills, Interpersonal Skills, Organizational Skills, Presentation Skills, Project Support, Leadership Skills, Commercial Mindset, Results Orientation, Adaptability

Industry

Information Services

Description

Company Description Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you. Job Description We have an exciting opportunity for a talented individual to join the EMENA B2B planning team as a Marketing Manager responsible for Library markets. This is a 12 month fixed term contract. This role is responsible for planning campaigns to generate customer demand and achieve commercial growth targets within Europe for both open access solutions and pay-to-read journal content. As part of the library team you will also have responsibility for developing a marketing strategy to increase engagement and affinity with Taylor and Francis across the wider EMENA market. You will brief in-house performance marketing teams so that they can deliver multi-channel marketing campaigns throughout the marketing funnel that achieve measurable goals within budget. You will also work closely with the Commercial Team to ensure a good quality pipeline of leads are handed over and to support customer success activity. We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Senior Marketing Manager, Regional Director and the wider EMENA B2B Planning Team. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely. The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our offices to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time in our office in Milton Park, Abingdon (OX14 4RN). Closing date for applications: Friday 7th November 2025. What you’ll be doing Conduct Customer, Market and Portfolio analysis to identify opportunities and priorities Scope, Define and Brief marketing plans for B2B customers ensuring they address needs and opportunities with region. Manage budget, ensuring investment is placed in high value/return areas. Monitor, analyse and report on results using OKRs. Work with colleagues to develop an EMENA-wide marketing strategy that includes content development to engage customers and communicate value proposition Build effective working relationships with all colleagues through effective and reliable communication Document and share learnings that feed into future plans and support learning across the team and marketing department. Qualifications In order to be successful in this role you will: have the ability to analyse information and data to ensure a well-executed regional marketing strategy is in place have excellent communication skills and ability to inspire others towards a common vision or goal be a results-oriented and independent marketer who can think outside the box, using their own initiative to achieve a set of results have a demonstrated ability to drive a well-executed integrated marketing programme have a commercial mindset and understand the need to align the marketing strategy with the sales/commercial objectives/needs (e.g. understanding the pipeline value of a set of leads) have a flexible and adaptable approach, with the ability to successfully influence and work in a matrix-environment have strong interpersonal, organisational and presentation skills be comfortable adopting various roles within a team to provide project support and leadership as required. Additional Information What we offer in return: Salary of £53,776 per annum plus annual company bonus Hybrid working arrangement with 2 days per week worked remotely from home 25 days annual leave plus an extra day off for your birthday A discretionary 3 days off between Christmas and New Year Private medical insurance - single cover with the option to add dependents 4 paid volunteering days annually Pension contributions Seasonal social and charitable events Training and development At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected] If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact [email protected]. Your request will be reviewed and considered in the strictest confidence. Training And Professional Development: We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be. Interview process: Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/

Responsibilities

The Regional Marketing Manager will plan campaigns to generate customer demand and achieve commercial growth targets within Europe. This role includes developing a marketing strategy to increase engagement and affinity with Taylor and Francis across the wider EMENA market.