REQUIRED SKILLS AND EXPERIENCE

• Post Secondary Education Required
• Bachelor’s degree (Business/Marketing) or MBA preferred
• Advertising and Media experience required (brand or agency)
• Experience working with or managing agencies
• Excellent knowledge of the retail dealership operations
• Ability to work independently and in cross functional team environments
• Previous automotive retail or wholesale industry experience is valued
• Willingness to work extended hours on occasion if required (ie Month End or Auto shows)
• Valid Driver’s License
• Ability to travel regularly within Ontario

HYBRID - THIS ROLE IS CATEGORIZED AS HYBRID. THIS MEANS THE SUCCESSFUL CANDIDATE IS EXPECTED TO REPORT TO THE OSHAWA ELEVATION CENTRE THREE TIMES PER WEEK, AT MINIMUM.

In this role, you will be responsible for working with multiple internal and external teams such as the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing and external parties such as the Dealer Body and Agencies Partners. Reporting to the Regional Sales Director, you will act as the Subject Matter Expert (SME) for all retail marketing related activities including regional incentive execution, promotions, digital marketing and analytics leading ultimately to grow the business and positively impact volume and market share in the region of responsibility.

KEY RESPONSIBILITIES:

• Achieve Retail Volume and Market Share objectives for the region
• Achieve High Value Behaviour KPIs
• Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager (looking at inventory, sales run rate and taking regional performance into account)
• Be the SME on vehicle incentives and in market offers
• Work on growing the business through the promotion of incentives, and digital properties in region
• Establish solid relationships with the wider dealer network and Regional Dealer Board members
• Engage and actively participate in all required regional and national level GM and dealer forums
• Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement