JOIN A GLOBAL LEADER IN FMCG AND DRIVE REGIONAL MARKETING EXCELLENCE

Imperial Brands is a forward-thinking, inclusive FMCG business powered by 25,000 talented individuals across the globe. We’re now recruiting for a Regional Marketing Manager (Combustibles) to join our team in Bristol.
In this pivotal role, you’ll support the Head of Regional Marketing (Combustibles) across a diverse set of clusters, helping to align global and regional consumer strategies with commercial planning and decision-making. You’ll play a key part in driving strategic priorities, known as Must Win Battles, and ensuring performance across markets.
With a remit spanning consumer marketing, brand building, and portfolio strategy, you’ll have oversight of all marketing and brand-related activities in the region. You’ll be instrumental in embedding centrally led strategies into local markets, enabling in-year P&L delivery, and acting as the go-to expert for clusters to drive success.

PRINCIPLE ACCOUNTABILITIES

• Collaborate with market clusters to shape strategic business plans and regional marketing priorities that align with commercial objectives.
• Co-lead portfolio strategy and reviews, ensuring consumer-centric initiatives support brand and business plan targets.
• Evaluate business cases for new launches, ensuring feasibility and cross-functional alignment to meet market goals.
• Partner with global and regional teams to co-create brand strategies and a three-year initiative roadmap for portfolio delivery.
• Ensure optimal brand architecture and activation across clusters to drive success with key consumer segments.
• Champion consumer insights and promote best practice sharing across the region to build strategic and operational capability.

SKILLS AND EXPERIENCE REQUIRED

• Proven experience in marketing and brand management, including product portfolio oversight and in-market activation.
• Strong project management capabilities with a track record of delivering results.
• Commercially astute, with a solid understanding of both marketing and sales functions.
• Skilled in leveraging consumer and market insights to drive commercial performance.
• Highly collaborative, with excellent influencing and stakeholder management skills within complex matrix organisations.

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.