WHY THIS ROLE MATTERS

Shape and Design, Create and Communicate, Attract and Convert.
Be the force behind Hansen’s next wave of growth.
Hansen Technologies powers the operations of the world’s leading energy and utilities providers. Based out of our Espoo office, we are expanding our regional footprint and we have opened this role to partner closely with our Sales & Account Management engine. As such, we are seeking a commercial and innovative Marketing leader to spearhead our Energy & Utilities marketing strategy – driving demand, elevating our brand, and creating a measurable impact on pipeline and revenue.
This is not just a marketing leadership role – it’s a strategic growth driver. You will build and lead a high-performing team to deliver cutting-edge, AI-enabled marketing programs that attract, convert, and expand high-value customers across the region. Your work will directly influence pipeline acceleration, market leadership, and how our brand resonates with the executives shaping the future of the industries.

WHAT YOU’LL DO

• Craft Compelling Product Stories . Transform technical features into powerful messaging that resonates with customers and drives market differentiation.
• Create Content That Converts . Develop solution briefs, blogs, videos, and case studies that guide buyers and accelerate their journey from awareness to decision.
• Lead Integrated Campaigns . Design and execute multi-channel marketing campaigns that generate leads, build pipeline, and fuel business growth.
• Drive Account-Based Marketing (ABM) . Implement targeted ABM strategies for priority accounts, ensuring marketing efforts directly support sales objectives.
• Amplify Brand Through Events & Partnerships . Plan and deliver impactful industry and customer events, forging relationships with influencers and partners to expand Hansen’s reach.
• Optimise Campaigns with Data . Track, analyse, and refine campaign performance using advanced analytics, ensuring every initiative delivers measurable results.
• Champion Operational Excellence . Maintain accurate CRM and marketing databases, ensuring compliance and enabling data-driven decision-making.
• Monitor Market Trends. Stay ahead of competitive shifts and industry changes, adapting strategies to keep Hansen at the forefront of the market.