Regional Marketing Manager Nordics

at  Efficy

LARGE COMPANY WITH GREAT AMBITIONS AND CLOSE RELATIONS

efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.
Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Warsaw, Hong Kong, or remotely.
Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.
In efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

A UNIQUE WORK EXPERIENCE & COMPANY CULTURE

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

• Develop a Nordic Marketing plan: Identify and segment the target audience in the Nordic and develop marketing campaigns that effectively reach and engage with them
• Build and maintain the company’s brand image and reputation in the Nordics, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels
• Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments
• Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table)
• Assess marketing activities utilising the Central MKT KPI dashboard and track, measure, report and improve ROI on a continuous basis
• Work with data
• Manage the Nordic marketing budget and allocate resources for various marketing activities to ensure the best ROI
• Manage the company’s reputation and build positive relationships with key influencers and media outlets in the region