At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

DESCRIPTION OVERVIEW

Are you naturally curious by nature, proactive and passionate about Brand strategy? We are hiring an experienced Regional Marketing Manager to work on a key strategic global category in one of our European Head Offices.

EXPERIENCE REQUIRED

• Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence
• Stakeholder management skills able to influence peers, leadership, exec and local teams
• Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
• A strong drive for results, can do attitude and performance tracking
• Analytical skills and ability to build KPIs
• Passioned & driven person

Must haves:

• Moderate travel: 20-30% of the time
• Fluency in English
• Experience analysing market data (IQVIA, Nielsen, IRI,…) & financials (P&L ownership)
• To qualify for the role, we’d like an experienced marketer (8 years +) preferably in Healthcare, OTC or FMCG and someone who loves to roll up their sleeves and lead by example.

• Be the category lead, coordinating and influencing the cross-functional team & senior management stakeholders.
• Develop 5Y category strategy to define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activations platform,..)
• Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap.
• Actively collaborate with top tier countries across Europe
• Define and execute innovation pipeline (concept, research and development)
• Lead execution of activation toolkits (TVC, digital, POS,…), with the right consumer insights & touchpoints in partnership with top tier countries.
• Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions.
• Take full P&L ownership including A&P management and optimisation.