Regional Marketing Senior Lead - Consumer - LATAM at Wise

São Paulo, São Paulo, Brazil -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

46154.0

Posted On

24 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Growth marketing, Market research, Competitive analysis, Customer insight, Stakeholder management, Fintech, Unit economics, Performance marketing, Brand management, CRM, SEO, Content marketing, Social media, Partnership management, Project management

Industry

Financial Services

Description

Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission and what we offer. Job Description Drive Wise’s regional marketing strategy and execution for LATAM (Brazil as primary focus). Identify key growth drivers, priority segments, and in-market opportunities to increase penetration, customer acquisition, and retention. This role blends strategic ownership with hands-on execution. You will shape Wise’s positioning and growth strategy locally while working closely with centralized marketing teams who own channel execution across Performance, Brand, CRM, SEO, Content, and Social. Key responsibilities: Own and execute the regional marketing strategy to drive sustainable growth, grounded in clear segmentation, positioning, and use-case prioritization. Identify priority audiences, local insights, regulatory considerations, and differentiated messaging that resonate in Brazil. Lead hands-on market research, competitive analysis, and customer insight development to inform strategic decisions. Work alongside centralized marketing teams to influence messaging, prioritization, and investment decisions based on local market data. Develop and execute net-new local initiatives not owned by central teams — including partnerships, sponsorships, offline activations, and promotions. Build and manage strategic relationships with local partners, agencies, and external stakeholders. Partner with Product, PMM, Compliance, and PR teams to ensure local activations align with regulatory requirements and business priorities. Analyze regional marketing performance and unit economics to optimize initiatives and resource allocation. Be accountable for the P&L impact of local initiatives and ensure efficient deployment of budgets. Identify and test new growth opportunities that unlock incremental adoption in Brazil. Report on regional performance, challenges, and opportunities to leadership. Qualifications Significant experience in marketing, growth, or regional expansion roles within B2C environments; fintech or regulated industries preferred. Strong ability to define market strategy through segmentation, positioning, and commercial insight. Demonstrated experience operating in matrixed organizations, influencing centralized teams while independently driving local execution. Hands-on experience delivering in-market initiatives such as partnerships, activations, or campaigns. Strong understanding of fintech unit economics, including CAC, retention, activation, and revenue drivers. Ability to translate market data and performance analysis into strategic decisions. Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams. Excellent command of written and verbal English and Portuguese; Spanish is a bonus. Additional Information Benefits 💰 Salary range for this role is between 31,385BRL and 46,154BRL 🚀 RSU’s in a rapidly growing company 💻 Flexible working model – During the first six months, you’ll be in office most days of the week to become fully immersed in Wise’s culture and ways of working. After the initial period, you’ll be in office at least 3 days per week. 💪 An annual self-development budget 🩺 Health and dental allowance for you and your dependents 💝 Company-paid: Life Insurance, and an EAP program ☀️ Paid time off: 30 days vacation + 3 “Me” days + 1 volunteer day, annually 🏝️ A paid 6-week sabbatical leave after four years 👶🏼 18-weeks of paid parental leave, after a year with us and child care assistance 🚌 Transportation vouchers 🍕 Food (708 BRL per month) and Meal (1,166 BRL per month) vouchers 🏋️ TotalPass access to 3,500 gyms and studios throughout Brazil For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram. Compensation: BRL 31385 - BRL 46154 - monthly

Responsibilities

Drive the regional marketing strategy and execution for LATAM, focusing on growth, customer acquisition, and retention in Brazil. Lead local initiatives, manage strategic partnerships, and collaborate with centralized teams to ensure alignment with business goals and regulatory requirements.