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LMI Technologies, recognized as one of Canada’s Best Workplaces, is a medium-sized technology company built on a culture of openness, respect and professional excellence. At LMI our staff work passionately toward the common goal of designing and delivering innovative 3D machine vision solutions to OEMs and System Integrators working in industrial factory automation around the world. The result of this teamwork is high-performance, easy-to-implement and cost-effective 3D sensor technologies that deliver the best results in even the most challenging 3D inline inspection applications.

WHAT WILL YOU DO AS AN REGIONAL MARKETING SPECIALIST?

We are looking for a fixed term (up to 13 months) Regional Marketing Specialist for maternity leave coverage. The successful candidate will be responsible for carrying out various marketing-related duties including work on projects from planning to execution assigned by the Content Marketing Manager. This role tackles a broad range of tasks but is primarily focused on the distribution and development of marketing content developed by the content team.
This role requires self drive, excellent project management and communications skills. Additional activities include support of marketing events such as trade shows, road shows, material sourcing, annual budgeting, and general support of local Marketing activities.
The Regional Marketing Specialist is part of our global marketing team, working as the lead point of contact for America Sales Reps and reports directly to the Marketing Content Manager in our HQ office.

RESPONSIBILITIES:

• Provide development services for various forms of marketing collateral including website copy, print materials, advertisements, press releases, trade show messaging, and marketing campaigns using a variety of tools including Adobe Creative Suite, Google Documents, WordPress web content management system, etc.
• Strong grasp of key Marketing platforms such as Monday, Hubspot, Netsuite
• Management of communications of Marketing initiatives to the Internal LMI Sales Team for your region, as well as development and management of relationships with the distribution channel.
• Work closely with LMI’s partners to ensure co-marketing success, in addition to having adequate knowledge, training, and resources of Gocator products
• Create sales tools such as presentations, videos, and collateral that support the selling process.
• Managing regional marketing databases to ensure materials and contacts are maintained correctly and kept up-to-date.
• Assist in the execution of trade show or road show activities and inventory management of tradeshow and roadshow materials
• Understand, manage, and deliver regular marketing campaign performance/lead generation analytics & reporting
• Provide administrative support and assistance to the marketing team (ie. research, sourcing quotes from vendors, keep Marketing Calendar updated)
• Curation and distribution of existing marketing content to the Americas sales team members for LinkedIN posts.
• Targeted digital marketing campaign building, management, deployment, and reporting (LinkedIn, Hubspot).
• Other general Marketing projects as required.