Regional Marketing Specialist – HVAC Solutions at Bosch Group

Budapest, Central Hungary, Hungary -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

0.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Regional Marketing, HVAC Solutions, Digital Tools, Predictive Analytics, Customer Journeys, Content Localization, Brand Communication, SEO, AI-driven Search, Paid Media, Email Marketing, Data Analysis, Campaign Performance Analysis, Project Management, 360° Marketing Campaigns, Sales Support

Industry

Software Development

Description

Company Description At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch. Job Description Our division focuses on energy management solutions in the fields of heating, cooling and wellbeing, delivering innovative HVAC technologies across the South-East European region. Your tasks: ► Implement regional marketing activities for our HVAC energy management solutions across South-East Europe. ► Support the development and execution of future-oriented marketing strategies using digital tools, predictive analytics and personalized customer journeys. ► Lead content localization and brand communication to strengthen Bosch’s position as an industry authority in modern HVAC technologies. ► Manage and optimize local digital channels (SEO, AI-driven search, paid media, email marketing) together with the Regional Digital Expert to increase conversion and ROI. ► Apply a data-driven approach to analyze campaign performance and derive insights for continuous improvement. ► Work closely with distributors, contractors and internal teams to provide marketing tools and insights that support sales performance. ► Coordinate integrated 360° marketing campaigns including online and offline activities such as trade events, promotions and partner initiatives. Qualifications ► Bachelor’s and Master’s degree (or MBA) in Marketing, Business Administration, Communication or a related field. ► Minimum 5 years of experience in marketing or product marketing, ideally in technology, HVAC, building technology or similar industries. ► Proven experience in 360° marketing campaign implementation, combining digital and offline activities. ► Strong project management skills and the ability to coordinate multiple campaigns and stakeholders simultaneously. ► Native or Proficiency level in Hungarian, Proficiency level in English. What gives you further advantages: ► Experience with digital marketing tools, predictive analytics, SEO/AI search optimization or marketing automation. ► Strong analytical mindset and the ability to translate data into actionable insights. ► Experience working in international or cross-functional environments. ► Proven track record in brand development, successful product launches or measurable market growth. Additional Information Get to know our #LikeABosch benefits. We would like to help you GROW, so we offer you: Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus. Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses. Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities. We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to: Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option. Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups. We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday. You could join an INSPIRING community worth to belong: We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes. Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day. Are you ready to work #LikeABosch? Please apply with your English CV! If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 11:00 a.m. Legal Entity: Robert Bosch Kft.

Responsibilities

The specialist will implement regional marketing activities for HVAC energy management solutions across South-East Europe, supporting strategy development using digital tools and personalized customer journeys. Key duties include leading content localization, managing local digital channels, and coordinating integrated 360° marketing campaigns.